The Future of Influencer Marketing Episode 3: The Rise of Influencer Brands

As influencers have moved from endorsing brands to creating their own, their success rates have dramatically varied. Many influencers have found it challenging to balance the creation of sponsored content with content focused on their own brand. What’s more, many struggle with dedicating ample time to building a brand while also working as a creator. We asked influencers-slash-founders, including Sydney Morgan and Christen Dominique, how they’re they’re making a go of driving two businesses. Click here to watch the video.