September 21, 2021
Beauty
Hairfluencers are driving a rice water craze on Reels and TikTok
The hairfluencer-driven DIY TikTok and Instagram trend is getting picked up by hair-care brands with new products.
Beauty
Why every brand is launching sensitive skin products
On Instagram, the hashtag #sensitiveskin has 1.2 million posts. On TikTok, the same hashtag has 210.1 million views. But unlike a buzzy new ingredient or makeup hack, sensitive skin is not a trend, but rather a skin condition that has always existed.
Fashion
The New York Times’ Wirecutter expands its focus to style
In early 2021, Wirecutter soft-launched a new dedicated style section on its homepage. While much of Wirecutter’s guides focus on consumer electronics and appliances, there was an undeniable appetite for more style recommendations.
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Beauty
Christophe Robin hair care moves beyond founder in new rebrand
Some of the expected changes include revised packaging, lower price points, new formulations for products, like a lavender-infused hair oil, and expanded distribution.
Beauty
NYX Professional Makeup and Rebecca Minkoff join Crypto Fashion Week with NFTs
Major fashion and beauty brands are increasingly getting on board with NFTs as NYX Professional Makeup and Rebecca Minkoff join in on Crypto Fashion Week.
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FROM MODERN RETAIL
Brands and platforms are courting college athletes to sell products
In June, the U.S. Supreme Court ruled that NCAA athletes could profit off of their name and image for the first time. Ever since, brands and platforms like GoPuff, Shopify and more have rushed to court college athletes to engage in endorsement deals and to launch their own products.
FROM MODERN RETAIL
‘We’re delivering our products faster’: Gap’s svp of global logistics fulfillment on meeting demand
Gap is investing in its online fulfillment and customer service centers to prepare for the holiday season, and using automation as a stop-gap to a nationwide labor crunch. Modern Retail spoke with Gap's svp of global logistics, Kevin Kuntz, about how the company's investment in logistics have changed over the years.
