July 03, 2022

Beauty

Glossy Pop Newsletter: For many influencers, speaking out on Roe v. Wade is an obvious choice

There has never been as much attention paid to a brand’s values than in this day and age. According to research by WP Engine, reported in Newsweek, “72% of Gen-Z shoppers are more likely to buy from a company that contributes to a social cause. And they claim they're willing to spend a bit more for that product, too.” The same thinking applies to influencers.

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