Glossy Daily — Glossy

March 22, 2023

Fashion

New Fabletics CMO Ilona Aman wants to take the brand beyond leggings

In her first interview since joining Fabletics, Aman told Glossy that she is approaching her new role with a more expansive view of what activewear can be.

Fashion

Is WhatsApp a must-have for brands today?

Throughout this past year, though, the Meta-owned company has been rolling out a range of features that make the app more accessible for organizations. With WhatsApp Communities, administrators can manage a collection of sub-groups under a single umbrella, each group can have up to 1,024 members, and admins can delete unwanted messages.

Fashion

Hodinkee’s Jeffery Fowler on evolving the watch industry, collaborating with John Mayer and taking over Supreme SoHo

First started as a watch blog by Benjamin Clymer, who formerly worked in finance, Hodinkee has since evolved to encompass an e-commerce platform, a print publication and even watch insurance services. Since joining the company last year, Fowler has been making moves to further fuel its growth.

Beauty

Glossy+ Research: As DTC dominates, marketplaces edge out retailer channels for brand investment

While brands are primarily focusing on their own DTC channels, new survey results show that marketplaces are beating retailers as targets for brand investment.

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What’s at stake for retailers moving to Google Analytics 4

From Modern Retail: While brands still have a few months before Universal Analytics is sunset, migrating to GA4 early allows retailers to retain as much historical data as possible and take advantage of the new analytical capabilities.

Fashion

Lake Pajamas on leading successful influencer collaborations

Lake Pajamas has become a staple for a certain kind of polished, millennial influencer. The 8-year-old brand was founded in Savannah, Georgia by friends-turned-co-founders Anne Read Lattimore and Cassandra Cannon. It has 117,000 Instagram followers and two brick-and-mortar stores, based in Charleston and Atlanta.

Shopping

From timeless to experimental, here are 15 fragrances worth shopping at every price point

With the evolution of the fragrance industry, it makes sense if your scent preferences change, too. Whether you're into classic scents, such as vanilla, or you're more interested in foraying into unisex or experimental fragrances, there are a surplus of fragrances to choose from.

Sponsored Content by MNTN

The evolution of CTV first-party data activation

From Modern Retail: Download this new guide to learn the tactics and solutions retail brands are using to improve CTV campaigns with first-party data.

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FROM MODERN RETAIL

Modern Retail Research: As DTC dominates, marketplaces edge out retailer channels for brand investment

While brands are primarily focusing on their own DTC channels, new survey results show that marketplaces are beating retailers as targets for brand investment.

Beauty

Beauty & Wellness Briefing: What’s behind the burgeoning popularity of quirky fragrances

According to NPD Group data for the fourth quarter of 2022, U.S. prestige beauty industry sales revenue grew 15% year-over-year to reach $27.1 billion in 2022, with fragrance increasing by 11%.