Glossy Daily — Glossy

July 27, 2024

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Luxury Briefing: Altering sales strategies based on current market conditions is ‘a mistake’

Sephora is seeing double-digit revenue growth, and luxury conglomerates are experiencing comparatively greater boosts in Japan. But, “brands shouldn’t be scared” and chase sales in such thriving channels and markets, according to experts.

Fashion

The next creative director at Tom Ford: Another man in fashion’s top role?

During Ermenegildo Zegna Group's second-quarter earnings call on Thursday, CEO Ermenegildo Zegna hinted at the upcoming appointment of a new creative director for Tom Ford. "The man that will lead the artistic direction, the creative direction, will have a strong know-how of the women and will be able to develop the leather goods business fully," he said.

Beauty

Glossy Pop Newsletter: Ulta Beauty relaunches its in-house Ulta Beauty Collection with a new Gen-Z focus

After 24 years, Ulta Beauty's private label, Ulta Beauty Collection, would like to reintroduce itself. The existing brand, which first launched in 2000, is slowly being replaced with updated packaging and products on its website and in its stores.

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Fashion

Can LVMH take the Formula 1 sponsorship away from Rolex?

If it were to happen, it would be a major coup for LVMH and Tag Heuer and a blow to Rolex, which has ridden the popularity of Formula 1 as it has exploded both in Europe and the rest of the world. Formula 1 viewership in the U.S. nearly quadrupled between 2018 and 2023, according to one estimate.

Sponsored Content by BASIC/DEPT

Report: How AI is transforming design, marketing and the next generation of CX

As AI permeates every market, beauty brands are using it across all facets of their business, from inventory management to enhancing the customer experience and designing new product lines.

Fashion

Week in Review: Fashion at the Olympics and new creative director departures

This week, we take a look at the Paris Olympics, which begin Friday night, including some of our favorite (and least favorite) opening ceremony outfits and the many ways brands are getting in on the excitement. Later, we talk about the week's big creative director departures, including Peter Hawkings from Tom Ford, and why creative director tenures are trending shorter.

Fashion

American Eagle launches back-to-school campaign with Coco Gauff

On Thursday, American Eagle Outfitters launched the "Live Your Life" back-to-school campaign, targeting Gen Z through a mix of co-creation, omnichannel strategies and surprise activations for back-to-school. The campaign assets feature athletes Coco Gauff and Trevor Lawrence, and actresses Kristine Froseth and Nikki Rodriguez.

Sponsored Content by Activision Blizzard Media

How Maybelline engaged younger consumers with mobile gaming

With creative emphasizing strong branding and prominent product placement, Maybelline heightened player engagement on Candy Crush Saga.

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FROM MODERN RETAIL

Modern Retail Rundown: Kroger & Albertsons pause merger, L Catterton interested in Mattel & the rise of ‘Amazombies’

On this week's Rundown: Kroger and Albertsons merger is halted, L Catterton approached Mattel with an acquisition offer & "Amazombies" invade Staples and UPS.

Fashion

LVMH and Kering defend marketing investments as profits slump

Advertising and promotions were key topics on this week's luxury earnings calls. For its part, LVMH's spending exceeded 2019 numbers for the same period and increased slightly year-over-year. When asked about the company's marketing investments, CFO Jean-Jacques Guiony said they had been worth it.

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