April 28, 2026
As of early last week, the 4-month-old AI mirror startup Swan Beauty was only known by beauty editors, insiders and a few others — it had under 3,000 followers on Instagram. But then, on Thursday, influencer Brigette Pheloung's bachelorette trip kicked off with the brand as the exclusive sponsor — and any awareness challenges it had were all but eliminated in a social media minute.
