August 02, 2025

Beauty

Glossy Pop Newsletter: Beauty’s new favorite way to launch a product? With a blank Instagram grid

In 2013, Kanye West and Lady Gaga deleted their respective Twitter feeds to clear the metaphorical air for their new artistic eras — West for his new album, "Yeezus," and Lady Gaga for hers, "ARTPOP." Flash forward 12 years, and the clearing of the grid is a widely used tactic in beauty marketing, too.

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