June 25, 2026

Glossy+ Member Exclusive

Fashion Briefing: New AI tools and deeper creator collaborations drive the fashion conversation at Cannes Lions

The Cannes Lions advertising festival is happening this week in the south of France, and fashion brands are among the many businesses in attendance. The event showcases the latest technologies and creative strategies in advertising. This year, new AI tools, a focus on cultural collaborations and strategies for further engaging with the creator economy are all at the center of the conversation.

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