Glossy Daily — Glossy

November 18, 2025

Beauty

Exclusive: Credo Beauty rolls out ‘Credo Qualified’ contract manufacturer certification program, ‘Clean Beauty Council’ to guide its standards

Clean beauty retailer Credo is on a mission to demystify beauty’s historically secretive contract manufacturing sector. On Monday, the retailer announced a first-of-its-kind CM certification program called Credo Qualified, as the retailer doubles down on its role in making beauty’s supply chain more transparent for consumers.

Beauty

Charlotte Tilbury tops the beauty category in Dash Social’s first Total Social Impact leaderboard

In 2025, gauging social media impact goes far beyond tracking a straightforward follower count or number of likes. With the introduction of its new proprietary metric known as the Total Social Impact metric, the social media management platform hopes to offer a more holistic view of a brand’s social reach.

Glossy+ Member Exclusive

Glossy+ Research: Investors share advice for founders looking to raise capital

This month, Glossy brought together a group of investors in the consumer brand space. The investors represent a wide variety of brands in fashion, beauty, skin care, wellness, tech, food and groceries. They spoke about the state of the investment landscape, including why brands are having a hard time securing money and what constitutes good growth for brands right now.

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Fashion

H&M introduces Pre Loved shop-in-shop with LA’s Wasteland

L.A’.s vintage lovers are getting a new stop on their weekend circuit. On Thursday, H&M is opening a permanent "Pre Loved" shop-in-shop at its new North Beverly Drive store, in partnership with Wasteland. The shop's assortment includes designer finds, leather staples and H&M archive gems. It marks H&M's second Pre Loved shop in the U.S. after debuting in Soho last year.

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A flexible supply chain helps Patrick Ta Beauty stay in control during viral spikes

Patrick Ta Beauty’s flexible supply chain helps the brand meet consumer demands during high-growth moments. “We always brace for it, but sometimes it comes when we least expect it,” said COO Sarah Bethel.

Fashion

Everlane’s next big bet on loyalty centers on fixing your favorite jeans

Everlane is bringing circular fashion to its retail experience with the launch of a Denim Repair and Mending program at its Williamsburg, Brooklyn store. Beginning November 15, customers can bring in their favorite jeans for free repair for a limited time, plus they'll receive a 25% discount on new Everlane denim during opening weekend. The program reflects the brand’s focus on establishing a more elevated identity that began last year.

Beauty

Glossy Pop Newsletter: Inside Rare Beauty’s big year of collaborations

Until this August, 5-year-old Rare Beauty hadn't done much in terms of traditional brand-X-brand collaborations. In the latter half of 2025, however, it dropped three.

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What beauty brands should know about using generative AI

Generative AI has emerged as a powerful tool for ideation, content creation and campaign design. But while generative AI's potential is undeniable, the way beauty brands use it in advertising demands careful consideration.

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FROM MODERN RETAIL

Bogg’s brand-new quilted tote bag was born out of tariff turmoil

Bogg fast-tracked its new Bougie Quilted Collection after Trump-era tariffs disrupted its supply chain and slashed revenue projections, pushing the brand to diversify products.

Fashion

How Crocs is prioritizing personalization across strategies

“Personalization” is about more than just marketing emails. It’s a process that can go all the way from the product design stage to in-store sales to post-sale follow-ups. That’s according to Feliz Papich, vp of digital technology, experience and insights at the footwear brand Crocs.

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