December 17, 2025

Glossy+ Member Exclusive

Wellness Briefing: The 2025 wellness trends that drove the industry this year

This week, I analyzed a stack of end-of-year consumer trend reports being circulated by industry-leading retailers, market research firms and software providers. The result is a breakdown of industry drivers and trends, including hormone regulation, NAD support and creatine supplements, which saw year-over-year increases in online searches by 11%, 428% and 1,000%, respectively.

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