Glossy Daily — Glossy

March 03, 2026

Beauty

How Schwarzkopf is winning pop culture, from Sarah Pidgeon’s CBK transformation to Alysa Liu’s halo hair

Showing up in the right pop culture moments is paramount for heritage hair brand Schwarzkopf Professional. Most recently, this includes Sarah Pidgeon’s Carolyn Bessette Kennedy transformation for FX’s “Love Story,” earned through a partnership with celebrity hair colorist Kari Hill, and Alysa Liu’s halo hair refresh ahead of her Olympics win. Glossy sat down with Schwarzkopf GM Michelle Chandler to learn more.

Beauty

‘The perfume houses of tomorrow are scaling up today’: Matiere Premiere’s CEO on priming the brand for global expansion

When Caius von Knorring, Aurélien Guichard and Cédric Meiffret launched Matiere Premiere in 2017, $25 million in sales was about the ceiling for a successful niche perfume brand. Now, with niche fragrance a billion-dollar business and global expansion on the horizon, Matiere Premiere has its eye on becoming one of the perfume giants of tomorrow.

Beauty

Creator marketing is becoming a loyalty play

As influencer fees compress and algorithms shift, brands like American Eagle and Gap are building always-on advocacy platforms that merge loyalty mechanics with performance-driven creator marketing.

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Fashion

Nuuly is leading the fashion rental resurgence, with 70% of its subscribers being new to the market

Key to Nuuly's success hasn't been taking existing market share away from other rental platforms. Instead, nearly 70% of all Nuuly subscribers have never rented from any platform before, according to Nuuly's customer research. That means Nuuly has succeeded in expanding the addressable market and creating a new cohort of renters.

Sponsored Content by Alhena

Premium clienteling is back — how luxury brands are bringing the in-store experience online

While luxury brands have mastered the in-store experience, translating that success online is often a struggle. Digital client advisors are offering luxury brands a way to bring the premium in-store experience online.

Beauty

Glossy Pop Newsletter: Why a beauty brand is giving Gen Alpha equity

Evereden is not the first brand to give equity to creator partners — Glossy Pop reported on Nudestix's "CSOP" (celebrity stock option plans) in 2022. But the three creators that are a part of its new Generation E, equity-based program are ages 14, 15 and 17 — so they may be among the youngest to receive equity in an established beauty brand.

Fashion

A buyer’s take on London Fashion Week, with Mytheresa’s Tiffany Hsu

On this week’s London Fashion Week episode, senior fashion reporter Zofia Zwieglinska is joined by Tiffany Hsu, chief buying director at Mytheresa, for a buyer’s perspective on Fall 2026.

Sponsored Content by Rudes Denim

The future of value in fashion — and what it means for marketers

Independent brands like Rudes Denim illustrate a broader truth: In a crowded, noisy marketplace, substance beats scale.

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Inside the gas and pizza chain sweeping small-town America

Depending on who you talk to, Casey's is either one of the largest C-store and gas station chains in America, or one of the largest pizza chains. Now, Casey's is in the midst of another growth spurt.

Glossy+ Member Exclusive

Luxury Briefing: Joseph returns to the London Fashion Week runway amid a different fashion economy

For this week’s Luxury Briefing, I spoke with Joseph CEO Barbara Campos about the brand's reentry into London Fashion Week, following years of financial repair and product discipline. The brand arrives at a moment when the middle of the luxury market is redefining its place, as customers shop for quality.

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