January 29, 2026

Beauty

The new wave of protein is for the girls

An onslaught of protein products and the rise of “protein maxing” led some to question if we hit peak protein in 2025. But brands like David and Starbucks are pushing the macronutrient beyond a gym bro supplement and into a building block of an aspirational lifestyle — one that includes matcha lattes and toned Pilates arms.

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How one AI disruptor provides insights at scale for brands like Brooklinen and Pixi Beauty
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Marketers have no shortage of data, but making sense of it can take time and resources that most teams don’t have. 

With Luma by Decile, brands are replacing scattered dashboards and business intelligence bottlenecks with direct, conversational analysis delivered in seconds, not days. 

Luma delivers answers with full data context and brand nuance baked in. Transparent reasoning shows exactly how conclusions are reached, so brands can act with confidence. See how leading brands, like underwear and shapewear brand Commando, use Decile to build smarter, more data-centric strategies and drive better marketing outcomes.

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