March 04, 2026
This week, I checked in with Muriel Gonzalez, president of The Vitamin Shoppe, and Steve Martocci, founder and CEO of supplement tracking app SuppCo. The former debuted its inaugural "Suppie Awards" last week through a sponsored partnership with Hearst Magazines, while SuppCo unveiled a new "Tested by SuppCo" certification program on Tuesday with a who’s who of supplement brand participants.