July 14, 2026

Glossy+ Member Exclusive

Glossy+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Advertisers are embracing AI for social media and retail media marketing. However, they are slower to adopt AI for influencer and CTV marketing. This is according to a Glossy+ Research survey of more than 100 marketing professionals in first-quarter 2026.

SPONSORED BY

Logo
Grab the attention of Gen Z beauty & wellness consumers this summer with Glossy Campus
img

Dive into summer with a turnkey opportunity to reach Gen Z beauty and wellness consumers at scale. Our summer campaign connects your brand with influential campus creators who integrate your products into their authentic summer moments — from travel to daily routines.

Join brands like Coco & Eve, Fenty Beauty, Medicube and Grande Cosmetics and become a summer must-have for highly engaged audiences across top universities nationwide.

Advertisement
RELATED READS