May 25, 2026

Beauty

Marc Jacobs looks to the Daisy fragrance empire in the relaunch of his makeup line

Front and center in the new iteration of Marc Jacobs Beauty is a familiar favorite: Daisy. The Marc Jacobs Daisy fragrance, a pillar of Coty’s portfolio since its original launch in 2007, has already inspired countless flankers and now serves as a through line in the fashion designer’s anticipated return to beauty.  

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