Glossy Daily — Glossy

April 01, 2026

Beauty

‘Culture is moving at the speed of swipe’: Why E.l.f. Beauty considers itself an entertainment company as much as a beauty brand

With consumers turning more and more to platforms like TikTok Shop and ChatGPT to do their shopping, the beauty giant is hoping to stay ahead of a fast-evolving digital sphere.

Glossy+ Member Exclusive

Wellness Briefing: Service-based businesses are attracting new customers through wellness offerings, plus news

For the Wellness Briefing, Glossy checked in with Jeff Bladt, svp of pricing and marketplace at Playlist, parent company to ClassPass, MindBody and Booker, to learn how fitness studios and gyms are attracting new customers through wellness offerings. Additionally, food giant Danone acquires Huel protein for $1.15 billion, India-based wearable company Ultrahuman reenters the U.S.

Fashion

Mejuri builds on its fastest-selling collection, with most shoppers buying 3 products

When Mejuri launched its Puzzle stacking rings last year, the collection quickly outperformed expectations. Within months, it became the brand’s fastest-selling product to date, driven in large part by how customers shop it. Rather than purchasing a single ring, 60% of shoppers buy three or more at once, turning the collection into a repeat purchase driver from the outset.

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Get your products seen in the hands of influential Gen Z campus creators. Glossy Campus partners with leading beauty and wellness brands like Fenty Beauty, Medicube and Grande Cosmetics to drive authentic engagement with young consumers on college campuses. Our curated creator network includes students from Penn State, Arizona State University, UCLA, the University of Alabama and more — giving your brand access to their highly engaged communities nationwide.

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Glossy+ Member Exclusive

Beauty Briefing: How fragrance is winning on TikTok Shop

Glossy checked in on Snif’s explosive sales day on TikTok Shop, thanks to Mikayla Nogueira, and what it means for the fragrance category and the retailer as a whole.

Sponsored Content by Athleta

How Athleta executes on experiential, purpose-driven marketing

As interest grows in real-life experiences rooted in community, Athleta is moving past the online threshold to curate in-person moments that feel participatory and purpose‑driven. Here's what that looks like in real life.

Fashion

Stitch Fix is targeting people mid-transition, from GLP-1 users to newly divorced men

Stitch Fix is targeting customers in moments of change, including using a GLP-1 or divorcing, as new data and earnings show rising engagement and spending.

Beauty

WNBA player Lexie Hull launches Forta, aimed at creating a new category of performance-driven makeup

In food and beverage, brands like Clif Bar and Gatorade were built to cater to athletes' needs and then became mainstream; the same is true for Lululemon and Athleta. But in beauty, no one has approached products this way. This is the thesis for a new brand called Forta, a play on "for the active."

Sponsored Content by SAYN

How one sun care brand leveraged TikTok Shop’s halo effect

Most brands measure TikTok Shop as a sales channel. Carroten measured it as a demand engine, and the numbers changed everything — doubling exposure and driving revenue up 224% year over year.

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FROM MODERN RETAIL

Aldi taps Instacart to power its U.S. website

Aldi is the latest grocer to turn to Instacart to do the heavy lifting on its e-commerce website. Aldi U.S. just launched a new website and app powered by Instacart's white-label e-commerce and fulfillment platform, Storefront Pro.

Beauty

Dupe fragrance has hit the mainstream. Now what?

When dupe perfumes first hit the market, they existed largely on the periphery of the fragrance industry. Since then, dupe fragrance brands have exploded into the mainstream, entering major retailers, partnering with celebrities and occupying prime real estate. But within the fragrance industry, the term still elicits a certain hesitation — and in some cases, outright legal challenges.

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