March 21, 2026

Beauty

Inside Sephoria’s return to Los Angeles this weekend 

Sephoria, Sephora’s large-scale consumer event that launched in 2018, opened in Los Angeles on Friday for two days of ticketed, immersive activations from more than 65 brands for around 8,000 consumers. Glossy sat down with Sephora CMO Zena Arnold at the event on Friday to learn about the goals, challenges and future plans for the 8-year-old event.

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