Glossy Daily — Glossy

February 03, 2026

Glossy+ Member Exclusive

Beauty Briefing: ‘The fragrance consumer is experimental as ever’: Why Snif is going ‘even weirder’ with its latest Ulta launch

This week, I checked in on fragrance brand Snif’s launch of pizza- and Swedish-candy-inspired scents at Ulta. Additionally, Supergoop CEO Melis del Rey makes her first C-suite hire, and Live Tinted receives new investment.

Fashion

Lulus beefs up its wholesale strategy with Nordstrom and Dillard’s expansions

The occasionwear brand Lulus is turning 30 this year, but its business model is continuing to evolve. After spending most of its life as a primarily direct-to-consumer brand, Lulus has been steadily expanding its wholesale business, which grew by over 140% in sales last year.

Beauty

How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement

Tree Hut is increasingly turning to AI to understand what its customer base wants next, using the technology to shape everything from product development to marketing.

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Beauty

Exclusive: MAC and Depop are teaming up to convert Gen Z to buy lipstick

The Estée Lauder Companies-owned makeup brand is hoping to convert Gen Zers to bullet lipstick fans through their love of resale. To do so, Depop and MAC have invited Jordyn Woods and Leah Kateb to sell a selection of items from their personal wardrobes on Depop inspired by MAC lipstick formulas.

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Why Sephora and Adidas take a unified approach to incentives marketing

The future of customer loyalty lies in a unified incentives marketing strategy — one in which brands and retailers, like Sephora and Adidas, are moving away from a siloed approach to loyalty and promotions.

Fashion

How Brilliant Earth is capitalizing on couples shopping for wedding rings together

Pam Catlett, the chief brand officer at Brilliant Earth and a former executive at Nike and Under Armour, told Glossy that Brilliant Earth has several new initiatives aimed at consumers' changing jewelry habits.

Beauty

Glossy Pop Newsletter: As TikTok embraces ‘Chinese Baddie’ culture, TCM brands see a breakthrough moment

On TikTok, everyone is suddenly Chinese. It is a rare trend that is overwhelmingly positive. Across race and cultural backgrounds, users have been logging onto the app to document themselves boiling apples to drink in hot water, buying house slippers to avoid walking barefoot at home and ditching cold foods for breakfast. Phrases associated with the trend include being a “Chinese baddie” or being in a very “Chinese time in [one's] life.”

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Premium clienteling is back — how luxury brands are bringing the in-store experience online

While luxury brands have mastered the in-store experience, translating that success online is often a struggle. Digital client advisors are offering luxury brands a way to bring the premium in-store experience online.

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FROM MODERN RETAIL

Brands Briefing: Why Anthropologie is embracing print catalogs for both acquisition and retention

Anthropologie is testing out a new catalog strategy for 2026 that involves more issues, different formats and wider circulation.

Glossy+ Member Exclusive

Luxury Briefing: Inside LMVH’s ‘quiet opulence’ jewelry brand, as jewelry outpaces luxury

For this week's Luxury Briefing, Glossy spoke to Repossi CEO Anne de Vergeron at Shoptalk Luxe in Abu Dhabi about the brand's design- and art-led growth. Also, a look behind the scenes at what is working for luxury brands in creator marketing. Plus, executive moves at On Holding, news to know about Alexander McQueen and Saks Off Fifth, and a new podcast episode on the 2016 trend.

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