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Not a dollar spent on paid promotion, just brand advocacy in action: 33,000 ambassador posts, 5.5 million engagements and social reach of more than 60 million. Beekman 1802’s “Kindness Krew” drives unstoppable growth powered by its own creators. Tomorrow at 1 p.m. ET, Jenny Borland, senior director of social & influencer at Beekman 1802, shares how she built the advocacy program from scratch and scaled it into an engine for earned media value, content and sales. For brands prioritizing growth in 2026, this is the playbook.
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