October 16, 2026

Beauty

Why brands are turning your favorite beauty products into fashion accessories

The launch of Rhode’s viral lip gloss phone case in 2024 introduced a new kind of category where consumers could not only use their beauty products, but they could also wear them as public-facing accessories. Two years later, brands are still challenging themselves to find new ways to turn beauty products into as visible — and clearly branded — a product as a logo T-shirt.

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