Glossy Daily — Glossy

February 27, 2026

Beauty

Glossy Pop Newsletter: Why a beauty brand is giving Gen Alpha equity

Evereden is not the first brand to give equity to creator partners — Glossy Pop reported on Nudestix's "CSOP" (celebrity stock option plans) in 2022. But the three creators that are a part of its new Generation E, equity-based program are ages 14, 15 and 17 — so they may be among the youngest to receive equity in an established beauty brand.

Fashion

A buyer’s take on London Fashion Week, with Mytheresa’s Tiffany Hsu

On this week’s London Fashion Week episode, senior fashion reporter Zofia Zwieglinska is joined by Tiffany Hsu, chief buying director at Mytheresa, for a buyer’s perspective on Fall 2026.

Glossy+ Member Exclusive

Luxury Briefing: Joseph returns to the London Fashion Week runway amid a different fashion economy

For this week’s Luxury Briefing, I spoke with Joseph CEO Barbara Campos about the brand's reentry into London Fashion Week, following years of financial repair and product discipline. The brand arrives at a moment when the middle of the luxury market is redefining its place, as customers shop for quality.

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Glossy+ Member Exclusive

Fashion Briefing: Meta is auto-generating AI ads for its advertisers, causing headaches for image-conscious fashion brands

Despite opting out of every possible AI feature Meta offers, one fashion brand found that Meta had started to use AI to alter 5% of the ads that a given advertiser puts out on the platform.

Sponsored Content by Foodology

How one brand plans to become a leader in wellness in the U.S.

Korean wellness brand Foodology had a goal to frame itself as a cultural crossover in the category as it entered the U.S. market. That's why the brand turned to TikTok Super Brand Day.

Beauty

How brands are responding to Trump’s tariff reversal, plus the latest on tariff refunds

How will Trump’s tariff reversal impact the beauty and wellness industries? Host Lexy Lebsack is joined by senior fashion reporter Danny Parisi and senior beauty reporter Emily Jensen to unpack the SCOTUS ruling, the State of the Union, the latest status on tariff refunds and how brands are responding now.

Fashion

American Eagle’s next marketing move? Sponsoring Stagecoach

On the heels of its February 11 announcement naming rising country musician Ella Langley as its newest brand face, American Eagle is unveiling another big music move: It will serve as the exclusive apparel and denim sponsor of Stagecoach, the world’s largest country music festival.

Sponsored Content by Coslus

Clean labels aren’t enough for today’s consumers — they want proof

A recent survey found that shoppers prefer products built on scientific and medical expertise. For oral care, for example, shoppers expect more from products like water flossers and toothbrushes — they want dentist-level performance.

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RELATED READS

FROM MODERN RETAIL

Gymboree turns to partnerships with brands like Marchesa for its next stage of growth

Gymboree, now 40 years old, is developing collections with the likes of Marchesa and Peter Rabbit as part of a larger repositioning.

Beauty

Can solid perfume be the next body mist?

Solid perfumes have long been on the market, with brands like Glossier and Diptyque offering solid versions of their traditional spray perfumes. But with fragrance sales still on the rise, a new wave of brands is experimenting with solid fragrances to appease customers looking for novelty and affordability in their fragrance options.

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