Glossy Daily — Glossy

December 01, 2025

Beauty

MAC Cosmetics maps out its holiday live-shopping push

MAC Cosmetics's svp of global marketing, Emily Bromfield, shared the brand's live-streaming plans for Cyber Week and beyond.

Fashion

Dr. Martens is going big on a mosh-pit-tested recycled leather

Real-world testing, long-term commitment and a material tough enough for mosh pits: why Dr. Martens is betting big on leather alternatve Genix Nappa.

Beauty

Glossy Pop Newsletter: Merit leans into humor with its ‘The Five Minute Face Off’ campaign

"The Five Minute Faceoff" is Merit's first evergreen brand campaign and marks its highest investment in a campaign's production, said CMO Aila Morin.

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Glossy+ Member Exclusive

Luxury Briefing: Sentaler goes international as luxury outerwear demand intensifies

In this week’s Luxury Briefing, Sentaler’s international expansion arrives at the perfect moment. Meanwhile, early holiday behavior is reshaping Black Friday strategy for department stores, and executive shakeups at Zegna and Galeries Lafayette underline a period of strategic recalibration. And in News to Know, runway changes, skiwear collaborations and regulatory moves define the week.

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Why Abercrombie invests in real-time location data

Abercrombie & Fitch uses location-based notifications to alert customers about nearby store promotions, driving both online and in-store traffic. The brand attributes approximately 60% of online revenue directly to mobile interactions prompted by proximity notifications.

Fashion

Why fashion companies are launching mobile apps, despite the ‘high barrier of entry’

Fashion brands Cult Gaia and Aritzia have launched shopping apps in the last month. Ralph Lauren launched a new AI-powered app called Ask Ralph in September, and the footwear brand Dolve Vita released its version in January. It's a surprising trend, especially given recent data showing that global e-commerce app installs are down 14% this year.

Beauty

Special Crossover Episode: The Shopper’s Black Friday Playbook

How can shoppers, brands and retailers win Black Friday? In this week’s special holiday episode, Glossy Beauty Podcast host Lexy Lebsack is joined by Danny Parisi, host of the Glossy Podcast, and Gabi Barkho, host of the Modern Retail podcast, to unpack all things Black Friday.

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The beauty brand's playbook for responsible use of generative AI

Beauty brands need to adopt some form of generative AI to stay relevant, but they need to do so responsibly. The key is to push creativity forward using AI without undermining authenticity and trust.

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FROM MODERN RETAIL

How Nisolo’s new CEO plans to turn the footwear brand around

IRL Ventures is mounting a turnaround of leather footwear brand Nisolo as its first majority stakeholder investment.

Beauty

Inside department stores’ big beauty shakeup

Facing increased competition in the retail sphere, department store stalwarts Macy’s and Nordstrom are doubling down on their beauty footprint with an increased emphasis on services and expanded brand offerings.

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