February 15, 2026

Beauty

Purely Elizabeth is borrowing from beauty’s launch playbook to target Gen Z

Beauty-driven food collaborations have since become a staple — and now, it seems, food brands are ready to adopt beauty’s marketing playbook, in return.

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What brands need to know about personalization in 2026
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Loyalty is eroding — 38% of consumers expect to be worse off over the next three years — but personalization is one of the few levers brands have to keep shoppers coming back. Watch this on-demand webinar and hear Eduardo Frias, Field CTO at Shopify, and guest speaker Emily Pfeiffer, principal analyst at Forrester, break down what’s actually working in retail personalization right now. Learn how brands and retailers, including Paige Denim, Evereve and Little Words Project, are taking a smarter approach to personalization to win over shoppers, even when budgets are tight.

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