October 17, 2025

Beauty

Glossy Pop Newsletter: Lancôme is making moves to become every bride’s go-to glam

When brides think about their makeup, Lancôme wants to be the first brand on their mind. To do so, it's embarking on a multi-pronged strategy to show — or remind — brides that it has always been a purveyor of bridal elegance.

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From concept to cart: Fulfillment that keeps up with brands’ catalogs
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As beauty brands expand product lines, order fulfillment can become a bottleneck. GXO Direct simplifies SKU growth with scalable operations and integrated services, like kitting and personalization. Whether launching new shades or bundling bestsellers, GXO Direct helps brands stay agile and efficient so growth never slows down delivery.

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