Glossy Daily — Glossy

December 03, 2025

Awards

CeraVe, Rhode and Starface are among the winners of the 2025 Glossy Beauty and Wellness Awards

The Glossy Beauty and Wellness Awards recognize companies that are transforming the beauty and wellness spaces through campaigns, initiatives, products and practices. This year’s winners reflect the evolving landscape of beauty, where accessible luxury and clean formulations are reshaping expectations for quality and price.

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Beauty Briefing: Beauty sales are booming. And so is Project Pan

This week, I checked in on the surge in “Project Pan” among beauty collectors in 2025. Additionally, initial Black Friday sales data shows spend-happy consumers this year and LVMH makes a play for niche fragrance.

Fashion

Red Wing’s newest campaign critiques drop culture and AI

Red Wing, the century-old brand known for its premium work boots, is in the middle of a modernization effort. Along with a newly remade website and buzzy fashion collaborations with the likes of Fendi, the brand has released several big top-of-funnel marketing campaigns in the last year, making it far more vocal in 2025 than it has been in the past.

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Beauty

MAC Cosmetics maps out its holiday live-shopping push

MAC Cosmetics's svp of global marketing, Emily Bromfield, shared the brand's live-streaming plans for Cyber Week and beyond.

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The fashion brand's playbook for improving the customer journey

Amid rising customer expectations for personalization, Abercrombie & Fitch, Nordstrom Rack and others are creating experiences that adapt in real-time based on where a shopper is, not just who they are. Read how in this playbook.

Fashion

Dr. Martens is going big on a mosh-pit-tested recycled leather

Real-world testing, long-term commitment and a material tough enough for mosh pits: why Dr. Martens is betting big on leather alternatve Genix Nappa.

Beauty

Glossy Pop Newsletter: Merit leans into humor with its ‘The Five Minute Face Off’ campaign

"The Five Minute Faceoff" is Merit's first evergreen brand campaign and marks its highest investment in a campaign's production, said CMO Aila Morin.

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What beauty brands should know about using generative AI

Generative AI has emerged as a powerful tool for ideation, content creation and campaign design. But while generative AI's potential is undeniable, the way beauty brands use it in advertising demands careful consideration.

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FROM MODERN RETAIL

Lowe’s, Oura and Build-A-Bear are Modern Retail Awards finalists

For this year’s Modern Retail Awards, the finalists underscored the value of blending in-store engagement with digital tools and platforms to create frictionless customer journeys. From personalization as a core strategy to innovative and interactive experiences, the finalists are deepening customer connections and seeing high-impact results.

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Luxury Briefing: Sentaler goes international as luxury outerwear demand intensifies

In this week’s Luxury Briefing, Sentaler’s international expansion arrives at the perfect moment. Meanwhile, early holiday behavior is reshaping Black Friday strategy for department stores, and executive shakeups at Zegna and Galeries Lafayette underline a period of strategic recalibration. And in News to Know, runway changes, skiwear collaborations and regulatory moves define the week.

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