April 09, 2026

Glossy+ Member Exclusive

Fashion Briefing: How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?

The last few years have seen Converse continue to underperform compared to the rest of Nike's portfolio. As Nike continues to evolve under the new leadership of CEO Elliott Hill, there has been rampant speculation about Converse's future, including a potential sale to Authentic Brands Group. But how did Converse get here?

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