Glossy Daily — Glossy

July 23, 2026

Beauty

Amy Liu unpacks Tower28’s bespoke NYC billboard that spritzed passersby with its hero SOS spray this summer

In June, Tower28 gave the industry one of its best examples of interactive OOH: a custom-made NYC billboard with a large button that spritzed passersby with its hero SOS Daily Skin Rescue Spray. Created by MilkMoney ad agency, the billboard was up for two weeks on Canal Street in SoHo and spritzed more than 188,000 faces.

Glossy+ Member Exclusive

Fashion Briefing: Canadian brands are investing in US fulfillment centers in wake of new tariffs

For Canadian brands, the new wave of tariffs adds to the continued instability of the lucrative U.S. market and expedites plans for moves like establishing local distribution.

Fashion

American Eagle is turning RushTok and malls into its back-to-school sales engine

For this back-to-school season, American Eagle is filling sorority houses with denim, sending creators into malls and selling limited-edition jeans in its physical stores as it attempts to turn the back-to-school frenzy into customer acquisition and denim sales.

Glossy+ Member Exclusive

Wellness Briefing: Inside Classpass’ category expansion into self-care and experiences, plus news

For the Wellness Briefing, Glossy spoke with Ivy Wu, vice president of growth at Classpass, about the booking app’s ongoing strategy shift towards wellness- and experience-based offerings. Additionally, the World Cup anoints new global wellness thought leaders, FDA meets this week to assess regulatory changes of peptides like BPC-157, and Neko Health takes on $700 million in Series C funding ahead of its Q3 debut in the U.S.

SPONSORED BY

Grab the attention of Gen Z beauty & wellness consumers this summer with Glossy Campus

Dive into summer with a turnkey opportunity to reach Gen Z beauty and wellness consumers at scale. Our summer campaign connects your brand with influential campus creators who integrate your products into their authentic summer moments — from travel to daily routines.

Join brands like Coco & Eve, Fenty Beauty, Medicube and Grande Cosmetics and become a summer must-have for highly engaged audiences across top universities nationwide.

Work with us

Sponsored Content by SheerID

How permissioned data helps brands and retailers personalize loyalty programs at scale

Brands now face what’s often called the personalization paradox: shoppers expect highly tailored, relevant experiences, yet remain deeply wary of the data collection required to deliver them.

Beauty

Sephora Strategies: With its expanded Quiet Hours initiative, Sephora attempts to speak to a new era of inclusivity

With its expanded Quiet Hours program, Sephora joins other major retailers in offering designated hours with reduced noise and lights to better suit the needs of neurodiverse shoppers. Those initiatives speak to an environment in which retailers grapple with what it means to be truly inclusive and accessible as an increasing number of consumers identify as neurodiverse. But does lowering the music go far enough?

Fashion

Exclusive: Target aims to strengthen its tween business with new multi-year Pacsun partnership

The debut collection — made up of over 100 styles priced at $30 or less — encompasses T-shirts, tank tops, denim and dresses, all targeted at tweens and available in sizes XS-XXL. New products will be added to the collection every month and sold in Target stores and on Target.com.

Sponsored Content by Youtube Ads

Creator-led entertainment offers a new future for shopping

All the peak shopping moments most important to brands are now incomplete without creators. YouTube is meeting the moment by making the living room screen interactive and shoppable — and using AI solutions to help identify the most relevant creators.

Advertisement

RELATED READS

FROM MODERN RETAIL

The back-to-school denim wars are starting earlier and lasting longer

From Pacsun to Kohl's to Gap, denim is front and center in an increasingly elongated back-to-school season.

Glossy+ Member Exclusive

Beauty Briefing: With aluminum-free deodorants now commonplace, Curie wants to be known as a performance brand

This week, I checked in on deodorant brand Curie’s new look and how it fits into Walmart’s demand for more premium beauty. Additionally, fragrance influencer Funmi Monet launches her own perfume line, and Macy’s plucks a former Kering exec to take over Bluemercury.

This email was sent to you because you signed up for the latest form Glossy.
Received this from a friend? Sign up for newsletters here.

Glossy, One Liberty Plaza, 9th Floor, New York, NY 10006

Manage Preferences | Unsubscribe