July 29, 2026

Beauty

Laura Mercier is replacing traditional influencers with tastemaker-consultants

With the launch of its new collective, Laura Mercier is adapting to a social media environment where consumers have grown skeptical of traditional influencer marketing, and micro-influencers and niche tastemakers reign supreme.

SPONSORED BY

Logo
Grab the attention of Gen Z beauty & wellness consumers this summer with Glossy Campus
img

Dive into summer with a turnkey opportunity to reach Gen Z beauty and wellness consumers at scale. Our summer campaign connects your brand with influential campus creators who integrate your products into their authentic summer moments — from travel to daily routines.

Join brands like Coco & Eve, Fenty Beauty, Medicube and Grande Cosmetics and become a summer must-have for highly engaged audiences across top universities nationwide.

Advertisement
RELATED READS