December 10, 2025

Glossy+ Member Exclusive

Beauty Briefing: What recent investments from Estée Lauder and LVMH say about the fragrance market

This week, I checked in on the spate of investments from major conglomerates into niche fragrance brands. Additionally, Gap taps Summer Fridays for its latest collab, and Black Friday data points to cautious purchasing. 

Advertisement
Advertisement
RELATED READS