Glossy Daily — Glossy

April 29, 2026

Glossy+ Member Exclusive

Tally Health is acquired as ‘biological age’ trends in wellness

Glossy sat down with Tally Health CEO Melanie Goldey to discuss the announcement of its acquisition by Infinite Epigenetics, parent company to TruDiagnostics, maker of tools to track one’s biological age, a metric popular among biohackers to measure efficacy of longevity protocols. The acquisition announcement is part of a larger shift across wellness businesses toward vertical integration.

Beauty

Inside Thayers’ TikToker-led product development strategy, with Nina Pool and Shelby Ann Bell

Social media is increasingly serving not just as a sales and awareness driver, but as a product ideation and development engine. That was obvious in the lead-up to Thayers' newest product launch, the $14.99 Hydrating Milky Mist.

Glossy+ Member Exclusive

How Urban Outfitters co-creates campaigns with Gen Z

Urban Outfitters likes to say it doesn't just create campaigns with Gen Z -- it also produces campaigns with them. UO's Cyntia Leo shares how the brand does exactly that.

Glossy+ Member Exclusive

Beauty Briefing: The rise of the micro influencer

More brands are leaning into smaller-scale creators, with creator networks and “community” brand trips replacing mega-influencer campaigns and lavish influencer trips.

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Sponsored Content by Athleta

How Athleta puts the brand's emphasis on community on display

Activewear brand Athleta used International Women's Day as an opportunity to bring its community together in real life. It's part of a bigger community-focused marketing effort.

Beauty

Exclusive: Swan Beauty CEO on the @acquiredstyle bachelorette party that broke the internet

As of early last week, the 4-month-old AI mirror startup Swan Beauty was known only by beauty editors, insiders and a few others. But then, on Thursday, influencer Brigette Pheloung's bachelorette trip kicked off with the brand as the exclusive sponsor — and any awareness challenges it had were all but eliminated in a social media minute.

Fashion

How Wrangler used Spotify and out-of-home advertising to show up at Stagecoach

Wrangler's Stagecoach strategy included strategically placed out-of-home advertisements, including billboards along the highway leading to the Coachella Valley and signage at the baggage claim at the Palm Springs Airport.

Sponsored Content by Zenwise

How one brand is positioning gut health as foundational to daily wellness

As consumers rethink what wellness means, gut health has quickly emerged as one of the category’s fastest-growing areas of interest.

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FROM MODERN RETAIL

Live-shopping platform Whatnot taps Shopify to reach millions of merchants as it chases growth

Whatnot, the livestream shopping app, now integrates directly with Shopify, opening the door for millions of merchants to sell on its platform.

Announcement

New awards program: Next Gen Store Awards open for entries

New from Glossy, the Next Gen Store Awards are designed to celebrate the innovations reshaping the modern in-store experience.

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