February 16, 2026

Fashion

NYFW brands experimented with AI, virtual try-on and smart mirrors

Including virtual try-on, smart mirrors, cameras tracking items taken off a rack and other forms of AI, brands are integrating new tech into their shows to demonstrate how that tech is affecting the shopping experience.

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What brands need to know about personalization in 2026
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Loyalty is eroding — 38% of consumers expect to be worse off over the next three years — but personalization is one of the few levers brands have to keep shoppers coming back. Watch this on-demand webinar and hear Eduardo Frias, Field CTO at Shopify, and guest speaker Emily Pfeiffer, principal analyst at Forrester, break down what’s actually working in retail personalization right now. Learn how brands and retailers, including Paige Denim, Evereve and Little Words Project, are taking a smarter approach to personalization to win over shoppers, even when budgets are tight.

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