Glossy Daily — Glossy

February 04, 2026

Beauty

Rare Beauty breaks Ulta Beauty’s record for launch-day sales

On February 1, Rare Beauty entered all 1,500-plus Ulta Beauty stores nationwide and debuted on the retailer’s website, marking the brand’s first U.S. retail expansion since its launch at Sephora in September 2020. On launch day, it broke Ulta Beauty’s existing sales records, delivering the largest brand debut in the retailer’s history, according to Rare Beauty representatives.

Glossy+ Member Exclusive

Wellness Briefing: The wellness categories investors are eyeing (and avoiding) in 2026, plus news

This week, I checked in with leading wellness industry investors, including Kelly Chen from XRC Ventures, Po Bronson from SOSV, Rachel Hirsch from Wellness Growth Ventures and Jenny Liu from newly-formed Crush It Ventures, to learn what’s in and out when it comes to 2026 wellness investments.

Beauty

AI-powered fragrance company Osmo raises $70 million in Series B funding

Despite concerns of a slowdown, some investors are still betting on the AI and fragrance booms in 2026. On Thursday, the artificial intelligence-powered fragrance company Osmo announced a new round of funding to increase its operations and expand its C-suite.

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Fashion

Puma is fueling engagement and community feedback with an AI platform centered on co-creation

Puma is scaling AI-powered fan co-creation. Its relaunched AI Creator platform drew 35,000 users in its first week and is now shaping future kit design.

Sponsored Content by Foodology

How one brand plans to become a leader in wellness in the U.S.

Korean wellness brand Foodology had a goal to frame itself as a cultural crossover in the category as it entered the U.S. market. That's why the brand turned to TikTok Super Brand Day.

Glossy+ Member Exclusive

Beauty Briefing: ‘The fragrance consumer is experimental as ever’: Why Snif is going ‘even weirder’ with its latest Ulta launch

This week, I checked in on fragrance brand Snif’s launch of pizza- and Swedish-candy-inspired scents at Ulta. Additionally, Supergoop CEO Melis del Rey makes her first C-suite hire, and Live Tinted receives new investment.

Fashion

Lulus beefs up its wholesale strategy with Nordstrom and Dillard’s expansions

The occasionwear brand Lulus is turning 30 this year, but its business model is continuing to evolve. After spending most of its life as a primarily direct-to-consumer brand, Lulus has been steadily expanding its wholesale business, which grew by over 140% in sales last year.

Sponsored Content by Rudes Denim

Why one denim brand treats storytelling as a brand operating system

Instead of relying on a heritage name to sell the line, Rudes Denim leads with beliefs, transparency and consistency. The team knows that a legacy may attract interest, but values are what convert shoppers.

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FROM MODERN RETAIL

Fitigues is back after its founders reclaim the ‘90s casual brand

Fitigues, a ’90s casualwear brand previously owned by Chico's, is back after its founders reclaimed the IP and reopened stores.

Beauty

How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement

Tree Hut is increasingly turning to AI to understand what its customer base wants next, using the technology to shape everything from product development to marketing.

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