Glossy Daily — Glossy

November 30, 2025

Beauty

Glossy Pop Newsletter: Merit leans into humor with its ‘The Five Minute Face Off’ campaign

"The Five Minute Faceoff" is Merit's first evergreen brand campaign and marks its highest investment in a campaign's production, said CMO Aila Morin.

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Luxury Briefing: Sentaler goes international as luxury outerwear demand intensifies

In this week’s Luxury Briefing, Sentaler’s international expansion arrives at the perfect moment. Meanwhile, early holiday behavior is reshaping Black Friday strategy for department stores, and executive shakeups at Zegna and Galeries Lafayette underline a period of strategic recalibration. And in News to Know, runway changes, skiwear collaborations and regulatory moves define the week.

Fashion

Why fashion companies are launching mobile apps, despite the ‘high barrier of entry’

Fashion brands Cult Gaia and Aritzia have launched shopping apps in the last month. Ralph Lauren launched a new AI-powered app called Ask Ralph in September, and the footwear brand Dolve Vita released its version in January. It's a surprising trend, especially given recent data showing that global e-commerce app installs are down 14% this year.

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Beauty

Special Crossover Episode: The Shopper’s Black Friday Playbook

How can shoppers, brands and retailers win Black Friday? In this week’s special holiday episode, Glossy Beauty Podcast host Lexy Lebsack is joined by Danny Parisi, host of the Glossy Podcast, and Gabi Barkho, host of the Modern Retail podcast, to unpack all things Black Friday.

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Why Abercrombie invests in real-time location data

Abercrombie & Fitch uses location-based notifications to alert customers about nearby store promotions, driving both online and in-store traffic. The brand attributes approximately 60% of online revenue directly to mobile interactions prompted by proximity notifications.

Beauty

Inside department stores’ big beauty shakeup

Facing increased competition in the retail sphere, department store stalwarts Macy’s and Nordstrom are doubling down on their beauty footprint with an increased emphasis on services and expanded brand offerings.

Glossy+ Member Exclusive

Wellness Briefing: What’s driving vitamin sticker sales?

This week, I checked in with leaders in the vitamin sticker category, including execs at The Good Patch, Barrière, and Esker. The category revolves around transdermal, sticker-like patches that deliver active ingredients through the skin, like Vitamin D, ashwagandha and NAD+.

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The beauty brand's playbook for responsible use of generative AI

Beauty brands need to adopt some form of generative AI to stay relevant, but they need to do so responsibly. The key is to push creativity forward using AI without undermining authenticity and trust.

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FROM MODERN RETAIL

Modern Retail Podcast: The trends that will dominate Black Friday and Cyber Monday, from AI search to experiential pop-ups

On this week's Modern Retail Podcast, the staff discusses what big trends they'll be watching this Black Friday and Cyber Monday, from AI gift guides to experiential pop-ups.

Glossy+ Member Exclusive

Beauty Briefing: By Rosie Jane wants to bring fragrance to your local coffee shop

This week, I checked in on the strategy behind the fragrance brand By Rosie Jane’s Smell Good Saturdays pop-up series. Additionally, L’Oréal announces new leaders to its hair-care brands, and Target gets in on the ChatGPT shopping trend.

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