Glossy Daily — Glossy

April 09, 2026

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How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?

The last few years have seen Converse continue to underperform compared to the rest of Nike's portfolio. As Nike continues to evolve under the new leadership of CEO Elliott Hill, there has been rampant speculation about Converse's future, including a potential sale to Authentic Brands Group. But how did Converse get here?

Beauty

Glossier built the modern beauty playbook — now what?

As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is Glossier.

Fashion

Cotopaxi taps FP Movement to bring its outdoor gear into everyday wardrobes

Cotopaxi’s new capsule with FP Movement is the latest example of the outdoor brand using partnerships to reach a more fashion-conscious female consumer.

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YouTube creators bridge the gap between discovery and decisions

The lines between entertainment and shopping are blurring. From streaming to Shorts, YouTube creators build deep connections that turn views into value. Unlock the best AI for the best ROI and convert the right shoppers at the right time on YouTube.

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Beauty

Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces

Another beauty brand is stepping into the sports arena. On Wednesday, the beauty subscription service announced a new partnership with the 2025 WNBA champions as it seeks to reach audiences outside of traditional beauty channels.

Sponsored Content by Athleta

How Athleta puts the brand's emphasis on community on display

Activewear brand Athleta used International Women's Day as an opportunity to bring its community together in real life. It's part of a bigger community-focused marketing effort.

Glossy+ Member Exclusive

Wellness Briefing: How wellness brands are showing up at Coachella 2026 this weekend, plus news

For the Wellness Briefing, Glossy rounded up the wellness activations planned for the Coachella Valley Music & Arts Festival, kicking off this weekend in Southern California. This includes activations or sponsorships from Kenvue-owned Neutrogena, P&G-owned Always and Secret, Medicube, Wizard Wellness, Lifeway Foods, and more brands.

Beauty

Origins’ and Saie’s new initiatives reflect a change in beauty’s approach to sustainability

In 2025, political backlash against ESG policies pushed companies to scale back public commitments and invest more cautiously. Now, brands are changing their approach to sustainability, with some moving away from broad, global messaging toward more targeted, visible initiatives.

Sponsored Content by SAYN

How one sun care brand leveraged TikTok Shop’s halo effect

Most brands measure TikTok Shop as a sales channel. Carroten measured it as a demand engine, and the numbers changed everything — doubling exposure and driving revenue up 224% year over year.

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FROM MODERN RETAIL

Michaels partners with Jonathan Adler to give its home decor section an upgrade

Arts and crafts retailer Michaels is rolling out a new collection with designer Jonathan Adler as it leans into DIY decor trends that it hopes will resonate with the "maximalist" Michaels customer.

Glossy+ Member Exclusive

Beauty Briefing: The billion-dollar business of Bath & Body Works’ Japanese Cherry Blossom

This week, I checked in on how the 20th anniversary of the hit scent Japanese Cherry Blossom ties into Bath & Body Works’ turnaround plan. Additionally, Oddity faces a class-action lawsuit after its share price plummeted, and Sol de Janeiro enters a new retailer.

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