Glossy Daily — Glossy

April 29, 2026

Glossy+ Member Exclusive

Beauty Briefing: The rise of the micro influencer

More brands are leaning into smaller-scale creators, with creator networks and “community” brand trips replacing mega-influencer campaigns and lavish influencer trips.

Beauty

Exclusive: Swan Beauty CEO on the @acquiredstyle bachelorette party that broke the internet

As of early last week, the 4-month-old AI mirror startup Swan Beauty was known only by beauty editors, insiders and a few others. But then, on Thursday, influencer Brigette Pheloung's bachelorette trip kicked off with the brand as the exclusive sponsor — and any awareness challenges it had were all but eliminated in a social media minute.

Fashion

How Wrangler used Spotify and out-of-home advertising to show up at Stagecoach

Wrangler's Stagecoach strategy included strategically placed out-of-home advertisements, including billboards along the highway leading to the Coachella Valley and signage at the baggage claim at the Palm Springs Airport.

Announcement

New awards program: Next Gen Store Awards open for entries

New from Glossy, the Next Gen Store Awards are designed to celebrate the innovations reshaping the modern in-store experience.

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Sponsored Content by Zenwise

This probiotic brand is tackling gut health misconceptions with educational messaging

Since the supplements industry is largely unregulated, brands are emphasizing education and expertise to build trust with consumers. For Zenwise, this inspired a rebrand that positions gut health as foundational for everyday wellness.

Beauty

The Estée Lauder Companies is investing in skin-care technology to fight sugar’s impact on skin, for new longevity products

The Estée Lauder Companies’ new peer-reviewed study on "skin cell glycation" is set to impact the conglomerate’s longevity-focused new product pipeline and marketing initiatives on existing products. Glossy sat down with longtime ELC executive Claude Saliou to learn more.

Fashion

Welcome to the golden age of thrifting

Whether occurring at Savers or on resale platforms, thrifting is evolving into a core consumer behavior, reshaping how shoppers discover, buy and value fashion.

Sponsored Content by Athleta

How Athleta executes on experiential, purpose-driven marketing

As interest grows in real-life experiences rooted in community, Athleta is moving past the online threshold to curate in-person moments that feel participatory and purpose‑driven. Here's what that looks like in real life.

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FROM MODERN RETAIL

Brands Briefing: How higher oil prices are shaking up the footwear industry

Shoe brands are under pressure as the U.S.-Iran conflict squeezes the global oil supply. Not only are higher oil prices driving up shipping costs, but they're also making shoe production more expensive.

Glossy+ Member Exclusive

Glossy Research: 1 in 4 executives expects AI to replace jobs within their company in the next 12 months

Our research team surveyed dozens of business workers about how their companies are using AI, where they'd rank their companies' AI efficiency and how likely AI is to replace jobs at their companies in the near future.

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