Glossy Daily — Glossy

February 02, 2026

Beauty

Exclusive: Mac and Depop are teaming up to convert Gen Z to buy lipstick

The Estée Lauder Companies-owned makeup brand is hoping to convert Gen Zers to bullet lipstick fans through their love of resale. To do so, Depop and Mac have invited Jordyn Woods and Leah Kateb to sell a selection of items from their personal wardrobes on Depop inspired by Mac lipstick formulas.

Fashion

How Brilliant Earth is capitalizing on couples shopping for wedding rings together

Pam Catlett, the chief brand officer at Brilliant Earth and a former executive at Nike and Under Armour, told Glossy that Brilliant Earth has several new initiatives aimed at consumers' changing jewelry habits.

Beauty

Glossy Pop Newsletter: As TikTok embraces ‘Chinese Baddie’ culture, TCM brands see a breakthrough moment

On TikTok, everyone is suddenly Chinese. It is a rare trend that is overwhelmingly positive. Across race and cultural backgrounds, users have been logging onto the app to document themselves boiling apples to drink in hot water, buying house slippers to avoid walking barefoot at home and ditching cold foods for breakfast. Phrases associated with the trend include being a “Chinese baddie” or being in a very “Chinese time in [one's] life.”

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Glossy+ Member Exclusive

Luxury Briefing: Inside LMVH’s ‘quiet opulence’ jewelry brand, as jewelry outpaces luxury

For this week's Luxury Briefing, Glossy spoke to Repossi CEO Anne de Vergeron at Shoptalk Luxe in Abu Dhabi about the brand's design- and art-led growth. Also, a look behind the scenes at what is working for luxury brands in creator marketing. Plus, executive moves at On Holding, news to know about Alexander McQueen and Saks Off Fifth, and a new podcast episode on the 2016 trend.

Sponsored Content by Rudes Denim

The future of value in fashion — and what it means for marketers

Independent brands like Rudes Denim illustrate a broader truth: In a crowded, noisy marketplace, substance beats scale.

Fashion

Glossy Podcast: Wholesale overhauls, AI strategies and more hot topics from Shoptalk Luxe in Abu Dhabi

This week, international reporter Zofia Zwieglinska is reporting from Abu Dhabi, where Shoptalk Luxe is bringing together luxury brands from around the world. In between reporting stories from the event, she stopped by the Glossy Podcast to share some of the business themes and trends she's hearing from the executives in attendance.

Beauty

AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

Joey Shamah, E.l.f. Beauty founder and former CEO, joined the Glossy Beauty Podcast to discuss his decision to close CoverFX and Mally Beauty from his new role as CEO and founder of AS Beauty. Shamah also shared insights into the challenges of running an underperforming brand, the warning signs that a brand is in distress, and the way an operator comes to the decision to sell, shutter or file bankruptcy.

Sponsored Content by Foodology

Korean wellness brand utilizes TikTok Super Brand Day to drive growth in the U.S.

Korean wellness brand Foodology saw its momentum in the U.S. accelerate after Kylie Jenner mentioned it on TikTok. The brand also hosted a TikTok Super Brand Day experience as part of its U.S. expansion.

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FROM MODERN RETAIL

What hemp brands want from federal regulations

If passed, Congress' new HEMP bill would limit the serving dosage of hemp-derived cannabinoids across edibles, beverages, topicals and inhalable products.

Beauty

As AI catches on across luxury, brands double down on emotional value

From Harrods to Amouage, luxury brands are rethinking ROI and prioritizing emotional resonance as AI scales, based on insights from Shoptalk Luxe in Abu Dhabi.

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