Glossy Daily — Glossy

November 16, 2025

Fashion

Everlane’s next big bet on loyalty centers on fixing your favorite jeans

Everlane is bringing circular fashion to its retail experience with the launch of a Denim Repair and Mending program at its Williamsburg, Brooklyn store. Beginning November 15, customers can bring in their favorite jeans for free repair for a limited time, plus they'll receive a 25% discount on new Everlane denim during opening weekend. The program reflects the brand’s focus on establishing a more elevated identity that began last year.

Beauty

Glossy Pop Newsletter: Inside Rare Beauty’s big year of collaborations

Until this August, 5-year-old Rare Beauty hadn't done much in terms of traditional brand-X-brand collaborations. In the latter half of 2025, however, it dropped three.

Fashion

How Crocs is prioritizing personalization across strategies

“Personalization” is about more than just marketing emails. It’s a process that can go all the way from the product design stage to in-store sales to post-sale follow-ups. That’s according to Feliz Papich, vp of digital technology, experience and insights at the footwear brand Crocs.

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Glossy+ Member Exclusive

Luxury Briefing: Luxury’s holiday storytelling is the season’s strongest antidote to AI fatigue

In this week’s Luxury Briefing, a look at how handcrafted storytelling is becoming luxury’s antidote to AI fatigue, as seen in creatives like Strathberry’s holiday campaign. Plus, Kay Barron’s new venture, Vvend. In earnings, Burberry, On and The RealReal show where demand is on the rise. Executive moves include Balmain’s appointment of Antonin Tron. And in News to Know, McQueen restructures.

Sponsored Content by CVS Media Exchange

Beauty brands are embracing retail media to drive sales

Marketers’ toolkits are increasingly expansive, reflecting the landscape’s growing fragmentation. According to a new Glossy and CVS Media Exchange survey, 87% of beauty and wellness brands use retail media networks, compared to 79% across sectors.

Beauty

Google turns search into a personal shopper with new AI checkout and calling features

Google is taking shopping to the next level with new AI features that can search conversationally, track prices, complete purchases and even call stores to check what’s in stock. It’s reshaping how and where people shop online.

Fashion

Marshalls taps Las Culturistas hosts Bowen Yang and Matt Rogers for ‘It’s Giving Gifts!’ holiday campaign

Marshalls is leaning into humor for its holiday campaign. The off-price retailer has tapped Bowen Yang and Matt Rogers, co-hosts of the popular podcast Las Culturistas, to star in a campaign dubbed "It's Giving Gifts!" The comedians helped the retailer curate 15 categories of covetable gifts for the season, with each category reflecting the comedic tone of their podcast.

Sponsored Content by Hue

Shoppable UGC is delivering measurable results for brands

Brands using shoppable user-generated video — including Andie and Alex + Ani — are seeing true lifts in metrics like conversion rate, revenue-per-visitor and even ROI.

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FROM MODERN RETAIL

John Furner will be the CEO for Walmart’s AI era

John Furner's tenure as the next CEO of Walmart will at least initially be defined by how the company evolves from testing and experimenting with AI to implementing it throughout the company.

Glossy+ Member Exclusive

Fashion Briefing: More brands are getting in on the big business of matching holiday pajamas

Holiday pajamas, particularly in the form of matching sets, are big business — and more brands are taking advantage of the opportunity.

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