Glossy Daily — Glossy

February 05, 2026

Beauty

With new launch, Hailey Bieber’s makeup artist aims to dominate foundation sales at Sephora

Celebrity makeup artist Mary Phillips’ makeup brand, m.ph by Mary Phillips, launched its first foundation on Thursday — with ambitions to become Sephora's No. 1 in the category, according to newly appointed CEO Hannah Beals.

Beauty

Glossy Beauty Podcast: Why creators are building systems — not chasing virality — on TikTok Shop

In this episode of the Glossy Beauty Podcast, Glossy reporter Zofia Zwieglinska unpacks her recent story exploring what’s currently driving sales on TikTok Shop — from replicable video formats to product bundles to AI — and how those shifts are redefining influencer marketing.

Glossy+ Member Exclusive

The health and wellness trends Glossy and Modern Retail staffers are watching in 2026

At the Glossy+ and Modern Retail+ Virtual Town Hall, editorial staffers discussed how more consumers are increasingly interested in tracking every aspect of their health and wellness, and how brands are responding accordingly.

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Beauty

E.l.f. Beauty CEO outlines Rhode’s international expansion plan, holiday sales wins, fall mascara launch on today’s earnings call

On Wednesday, E.l.f. Beauty reported 38% net sales growth for its third quarter of fiscal 2026, ending December 31, 2025. CEO and chairman Tarang Amin shared insights into the brands and products that led its holiday sales spike, unveiled an expanded international strategy, and teased the innovation launching this year.

Sponsored Content by Foodology

How one brand plans to become a leader in wellness in the U.S.

Korean wellness brand Foodology had a goal to frame itself as a cultural crossover in the category as it entered the U.S. market. That's why the brand turned to TikTok Super Brand Day.

Beauty

Rare Beauty breaks Ulta Beauty’s record for launch-day sales

On February 1, Rare Beauty entered all 1,500-plus Ulta Beauty stores nationwide and debuted on the retailer’s website, marking the brand’s first U.S. retail expansion since its launch at Sephora in September 2020. On launch day, it broke Ulta Beauty’s existing sales records, delivering the largest brand debut in the retailer’s history, according to Rare Beauty representatives.

Glossy+ Member Exclusive

Wellness Briefing: The wellness categories investors are eyeing (and avoiding) in 2026, plus news

This week, I checked in with leading wellness industry investors, including Kelly Chen from XRC Ventures, Po Bronson from SOSV, Rachel Hirsch from Wellness Growth Ventures and Jenny Liu from newly-formed Crush It Ventures, to learn what’s in and out when it comes to 2026 wellness investments.

Sponsored Content by Rudes Denim

Why one denim brand treats storytelling as a brand operating system

Instead of relying on a heritage name to sell the line, Rudes Denim leads with beliefs, transparency and consistency. The team knows that a legacy may attract interest, but values are what convert shoppers.

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RELATED READS

FROM MODERN RETAIL

Walmart is basically a tech company now

After building up fast-growing e-commerce and advertising businesses, moving its stock to the Nasdaq, and -- as of Tuesday -- crossing $1 trillion in valuation, Walmart is starting to look a lot more like a big tech company.

Beauty

AI-powered fragrance company Osmo raises $70 million in Series B funding

Despite concerns of a slowdown, some investors are still betting on the AI and fragrance booms in 2026. On Thursday, the artificial intelligence-powered fragrance company Osmo announced a new round of funding to increase its operations and expand its C-suite.

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