Glossy Daily — Glossy

April 20, 2026

Beauty

The beauty industry welcomes a flood of new peptide products as ‘peptide therapy’ trends online

In many ways, 2026 is the year of peptides. Now, after a topical peptide surge in 2023 that included peptide skin care from Goop, Glow Recipe and Naturium, it seems the beauty industry is in for another wave. Glossy sat down with several brand founders and execs betting on the rise of new peptide products.

Beauty

What’s that smell? It’s Akigalawood

The biotech-derived molecule has become a star player in hit fragrances like Amouage Guidance and Essential Parfums Bois Impérial, speaking to today's fragrance consumers who are as familiar with innovative ingredients as brand names. That’s good news for Givaudan, the Swiss fragrance giant that developed Akigalawood and retains exclusive rights to the ingredient.

Glossy+ Member Exclusive

Glossy+ Research: Expectations around AI are straining brand-agency relationships

Overall, agencies’ top concerns this year are client spending and the effects of AI. Thirty-eight percent of agency professionals anticipated that the biggest challenge the agency industry will face in 2026 is reduced client budgets, while 38% said the same about the effects of AI. That’s according to a Glossy+ Research survey conducted in the fourth quarter of 2025 among 62 agency professionals.

Fashion

At Coachella, Gap’s Hoodie House drove over 1 million views, a 5,000% search spike and packed lines during Weekend 1

Gap’s Hoodie House Coachella debut brought the kind of visibility most brands are chasing in their festival activations, especially as the event becomes more crowded.

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Sponsored Content by Athleta

How Athleta executes on experiential, purpose-driven marketing

As interest grows in real-life experiences rooted in community, Athleta is moving past the online threshold to curate in-person moments that feel participatory and purpose‑driven. Here's what that looks like in real life.

Beauty

Glossy Pop Newsletter: Why ‘The Devil Wears Prada 2’ is the collaborator fashion and beauty brands have been waiting for

Unlike "Barbie," "Wicked" and "Wicked: For Good" before it, "The Devil Wears Prada 2" has presented a unique opportunity to beauty and fashion brands, in that the film itself is about their very industries — and there are various ways beauty brands are seizing the "DWP2" opportunity.

Glossy+ Member Exclusive

Luxury Briefing: Kering’s brand-by-brand reset, from Gucci to McQueen

At Kering’s Capital Markets Day, CEO Luca de Meo laid out a detailed plan to reset each of the house's brands, from Gucci’s product overhaul to McQueen's store cuts.

Sponsored Content by Zenwise

This probiotic brand is tackling gut health misconceptions with educational messaging

Since the supplements industry is largely unregulated, brands are emphasizing education and expertise to build trust with consumers. For Zenwise, this inspired a rebrand that positions gut health as foundational for everyday wellness.

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FROM MODERN RETAIL

David’s Bridal ramps up its creator strategy as part of its post-bankruptcy comeback

David’s Bridal is investing more heavily in creators as part of a broader push to modernize the business.

Fashion

The 5 fashion rules for wearable tech

Wearable tech, especially targeted toward a mainstream or fashion audience, has been hard to crack. For every successful product like the Meta Ray-Bans, there have been expensive flops like Google Glass and Apple's Vision Pro.

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