Glossy Daily — Glossy

February 10, 2026

Glossy+ Member Exclusive

This Valentine’s Day, perfume is playing matchmaker

Fragrance brands and figures are getting in on the dating scene for Valentine’s Day.

Fashion

Confessions of a former Saks designer: ‘If your retail partner is knocking you off, that’s a red flag’

Years before department store relationships became a public flashpoint, designer and independent brand owner Hadley Pollet said she saw the warning signs and chose to leave the distribution channel.

Beauty

Seoul-born Borntostandout aims to be ‘the craziest’ fragrance brand in Sephora

Jun Lim, founder of Borntostandout, which launched out of Seoul in 2022, has no aspirations of becoming Sephora’s best-selling fragrance brand. Instead, "I want to be the craziest brand in Sephora," he told Glossy. The brand will hit Sephora’s virtual shelves on February 24 and enter brick-and-mortar doors on March 13.

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Fashion

How an indie bridal brand earned a major marketing moment at the Super Bowl

A 30-second Super Bowl ad was quoted this year at $8 million. The Hayley Paige dress was on-screen during the NBC broadcast for roughly that amount of time, free of charge.

Sponsored Content by Foodology

Korean wellness brand utilizes TikTok Super Brand Day to drive growth in the U.S.

Korean wellness brand Foodology saw its momentum in the U.S. accelerate after Kylie Jenner mentioned it on TikTok. The brand also hosted a TikTok Super Brand Day experience as part of its U.S. expansion.

Beauty

Why L’Oréal Groupe is investing in P2 Science, the ingredient company quietly working with Rare Beauty and Living Proof

Is P2 Science the next beauty industry ingredient heavyweight? Its custom ingredient pipeline has already attracted brands owned by Unilever, LVMH, and P&G. Announced in January, P2 was welcomed into L’Oréal Group’s new sustainability accelerator powered by $117 million in funding. Glossy sat down with execs from L’Oréal and P2 to learn more.

Fashion

As China’s fashion market recovers, Western brands are going all in on Lunar New Year

Despite a slowdown in Chinese spending on fashion and luxury in recent years, the last quarter shows that China remains a growth opportunity for fashion brands. Burberry cited interest from young Chinese consumers as helping to animate its recent resurgence, including a 6% increase in sales in China and double-digit growth among Gen-Z shoppers. In January, LVMH said its Chinese sales were recovering after several months of decline.

Sponsored Content by Alhena

How Alhena is turning AI into the luxury world’s premium client advisor

As AI agents take center stage, the luxury market is adopting this technology as digital client advisors. These agents know the brand’s catalog, customer and rules as well as the best store associate.

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RELATED READS

FROM MODERN RETAIL

The case for and against ‘keep it’ return policies

Not requiring customers to send back returned items can significantly improve customer satisfaction, even if it raises trust concerns.

Fashion

What goes into an NFL partnership? With Abercrombie & Fitch CMO Carey Collins Krug

This week, we're talking about the Super Bowl. With the biggest American sporting event of the year taking place this weekend, editor-in-chief Jill Manoff sat down with Carey Collins Krug, the CMO of Abercrombie & Fitch, which has big plans tied to its title of "official fashion partner of the NFL."

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