Glossy Daily — Glossy

September 16, 2025

Glossy+ Member Exclusive

Beauty & Wellness Briefing: With a revamped beauty event, Byrdie is betting on intimacy over scale to meet today’s media consumers

This week, I checked in on beauty publication Byrdie's revamped Byrdie Social Club event. Additionally, Nudestix and Byoma are beauty’s most recent acquisition targets, and Glossier welcomes a new CEO.

Beauty

How Maëlys is winning on TikTok Shop

Maëlys, the body-care brand known for products that focus on butt-firming and other targeted issues, is winning on TikTok Shop. In fact, it took home the 2025 Glossy Pop Award for Best Use of TikTok Shop thanks to its agile adoption of the platform, which it first joined at the end of 2023.

Beauty

Suave is betting on the power of the Yuka app with first derm-inspired body-care range at Walmart

Fresh off the success of its February relaunch, American heritage personal care brand Suave is leveraging product safety apps like Yuka to drive in-store sales at mass retailers like Walmart and Target.

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Beauty

How Bubble is using YouTube to channel education and community

By teasing new products, sharing educational videos and experimenting with YouTube Shorts, Bubble has built an audience of nearly 450,000 followers on YouTube. It was those initiatives that led the skin-care brand to win Best Use of YouTube in the 2025 Glossy Pop Awards.

Sponsored Content by Celtra

Virtual event: AI-powered creative strategies from Unilever

From Glossy’s sister brand Digiday: Join this virtual event on Sept. 24 at 1 p.m. ET as Unilever's digital capabilities lead shares how the personal care giant is rethinking creative supply in the age of AI.

Fashion

John Varvatos’ in ‘invest mode’ as it opens new stores and goes after country music

In the last year, John Varvatos has renovated five stores, opened a new SoHo store, put on its first NYFW show since its bankruptcy and continued international expansion.

Fashion

Jason Wu x Purina Dog Chow: Inside the unexpected NYFW partnership

Late Saturday afternoon, at the Brooklyn Navy Yard, Jason Wu rolled out his namesake brand’s Spring 2026 collection with Purina Dog Chow as the show’s sponsor. As Wu tells it, the partnership came about organically and added to his brand's seasonal story.

Sponsored Content by TeenVoice

Brands are winning over teens and Gen Z with transparency and clarity

To successfully connect with teens and Gen Z, beauty and fashion brands are striking a balance between education, accessibility and aspirational branding.

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FROM MODERN RETAIL

Brands Briefing: Laundry-care brands bet on specialty detergents as their next big growth driver

Companies in the laundry space see "riches in the niches" and are betting on specialty detergents for growth as shoppers seek more powerful odor-eliminating and fabric-preserving care.

Fashion

Amy Smilovic on reaching the Tibi customer via WNBA stars, Substack and NYFW

In an interview with Glossy days before Tibi’s Spring 2016 show, founder and creative director Amy Smilovic shared her take on who and what is influential today, and how Tibi is strategizing accordingly.

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