Glossy Daily — Glossy

December 21, 2025

Beauty

The campaigns that caught marketers’ attention in 2025

To close out the year, Glossy asked top marketers to reflect on the campaigns they wish they had come up with — and that will inspire their own work in the coming year.

Beauty

Exclusive: Target continues to lean into K-Beauty with the addition of Haruharu Wonder

Like Sephora and Ulta Beauty, Target is leaning heavily into K-Beauty's second wave. Its latest entrant is Haruharu Wonder, which has become popular thanks to affordable cult favorites like its Black Rice Probiotics Barrier Essence, a milky toner.

Glossy+ Member Exclusive

Luxury Briefing: At 10, Nadine Merabi bets on bridal-adjacent whitewear and disciplined growth

In this week’s Luxury Briefing, why Nadine Merabi is doubling down on bridal-adjacent whitewear as it approaches $50 million in annual revenue, how FWRD is investing through the luxury slowdown with Rosie Huntington-Whiteley’s fashion director appointment, and why protein-based biomaterials are gaining traction with luxury brands.

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Podcasts

Glossy Podcast: Breaking down the K-shaped economy

This week, we're discussing the K-shaped economy, a term that's recently come into vogue to describe the sharply diverging fortunes of wealthier Americans and the rest. At the higher end, consumers are still spending like nothing has changed, but lower-income consumers are cutting back on spending as costs of living increase across the country.

Sponsored Content by Omi

Virtual session: The visual trends shaping cosmetics, skin care and wellness

For beauty, skin care and wellness brands, visual leadership is brand leadership. On Jan. 21, brand expert Jennifer Carlsson and Omi CEO Hugo Borensztein will lead a discussion unpacking the “2026 Beauty Visual Trends Report.”

Glossy+ Member Exclusive

FullBeauty’s deal with Destination XL, the revival of Matches Fashion, and the acceleration of fashion M&A

A wave of new deals comes at the tail end of a year that has been rife with acquisitions and consolidations in the fashion world. From big-ticket acquisitions like Prada buying Versace to the plethora of smaller deals like Authentic Brands Group acquiring a stake in Guess and Gildan buying Hanesbrands, 2025 has been an active year for the market.

Beauty

The Glossy Beauty Podcast looks back at beauty in 2025

With 2025 coming to a close, the Glossy Beauty team came together on the Glossy Beauty Podcast to reflect on the defining themes that shaped the beauty industry this year and their own reporting.

Sponsored Content by Rudes Denim

How story-driven brands can gain an advantage over legacy names

The fashion industry was built on the assumption that the biggest brands always win. But the new currency isn’t the logo on the label — it's the values behind the brand.

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RELATED READS

FROM MODERN RETAIL

Modern Retail Podcast: A look back at 2025, from tariffs to Target to Labubus

On this week's Modern Retail Podcast, the editorial team looks back at the trends that defined retail in 2025, from private label domination to everything AI.

Glossy+ Member Exclusive

Wellness Briefing: The 2025 wellness trends that drove the industry this year

This week, I analyzed a stack of end-of-year consumer trend reports being circulated by industry-leading retailers, market research firms and software providers. The result is a breakdown of industry drivers and trends, including hormone regulation, NAD support and creatine supplements, which saw year-over-year increases in online searches by 11%, 428% and 1,000%, respectively.

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