Glossy Daily — Glossy

April 10, 2026

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Beauty

It’s a 10 Haircare taps Khloé Kardashian as ambassador, plots packaging rebrand, book release for 20th anniversary

Few beauty brands can afford to hire a Kardashian as their spokesperson, but tapping Khloé as global brand ambassador is just one way It's a 10 is investing in its 20th anniversary this year.

Fashion

I.AM.GIA sold 1 million Blare tracksuits — now it’s betting on Coachella for its next viral moment

Last year, I.AM.GIA founder Alana Pallister sold her house to fund the purchase of 300,000 units of stretchy tracksuits. Less than five months later, the brand has sold 1 million units of the collection, now available in 44 colors and patterns. Now, I.AM.GIA is aiming for a Coachella takeover.

Fashion

At Coachella, festival fashion and brand activations get modern updates

Ahead of Coachella 2026, festival fashion is fragmenting beyond the flower crown era, while brands like Gap rethink activations with more practical, on-site experiences.

SPONSORED BY

YouTube creators bridge the gap between discovery and decisions

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Glossy+ Member Exclusive

Luxury Briefing: Luxury brands proceed with retail plans in the Middle East

For this week’s Luxury Briefing, Glossy spoke to Trevor Hardy, CMO at Chanel-owned Orlebar Brown, about how the brand is strategically opening stores to reach affluent shoppers year-round. Also, an update on Saks, insights into Brunello Cucinelli's earnings, and new executive moves at Tiffany & Co. and Fear of God.

Sponsored Content by Helium 10

The multichannel growth playbook — a virtual event

In a virtual event on April 14, Helium 10's Bradley Sutton, vp of education and strategy, and Shivali Patel, senior brand evangelist, unpack how brands expand into TikTok Shop and Walmart without breaking operations.

Glossy+ Member Exclusive

Fashion Briefing: How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?

The last few years have seen Converse continue to underperform compared to the rest of Nike's portfolio. As Nike continues to evolve under the new leadership of CEO Elliott Hill, there has been rampant speculation about Converse's future, including a potential sale to Authentic Brands Group. But how did Converse get here?

Beauty

Glossier built the modern beauty playbook — now what?

As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is Glossier.

Sponsored Content by Zenwise

This probiotic brand is tackling gut health misconceptions with educational messaging

Since the supplements industry is largely unregulated, brands are emphasizing education and expertise to build trust with consumers. For Zenwise, this inspired a rebrand that positions gut health as foundational for everyday wellness.

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FROM MODERN RETAIL

Bloom, Pacsun and more chase Coachella crowds on the way to the show with roadside activations

Brands are chasing Coachella audiences beyond festival gates with roadside pop-ups and festival-themed collabs.

Fashion

Cotopaxi taps FP Movement to bring its outdoor gear into everyday wardrobes

Cotopaxi’s new capsule with FP Movement is the latest example of the outdoor brand using partnerships to reach a more fashion-conscious female consumer.

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