Glossy Daily — Glossy

November 18, 2025

Glossy+ Member Exclusive

Beauty Briefing: How demand for longevity is driving the perfume market

This week, I checked in on how the demand for high-performing fragrances is driving new technologies and product categories. Additionally, both L’Oréal and The Estée Lauder Companies made global investments, and Hourglass founder Carisa Janes introduced a new beauty line.

Glossy+ Member Exclusive

Brands sound off on what tech investments make sense, at Glossy’s AI Commerce Strategies Town Hall

During the virtual AI Commerce Strategies Town Hall, hosted exclusively for Glossy+ and Modern Retail+ subscribers, retail executives discussed the burning questions they have related to AI.

Fashion

With ‘serious but manageable’ new tariffs on Switzerland, the watch industry braces for long-term effects

For the Swiss, the recent tariff rate change from 39% to 15% was reason to breathe a sigh of relief. But the Swiss watch industry will still have to adjust to a new reality in which prices in its largest market will inevitably rise.

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Beauty

Exclusive: Credo Beauty rolls out ‘Credo Qualified’ contract manufacturer certification program, ‘Clean Beauty Council’ to guide its standards

Clean beauty retailer Credo is on a mission to demystify beauty’s historically secretive contract manufacturing sector. On Monday, the retailer announced a first-of-its-kind CM certification program called Credo Qualified, as the retailer doubles down on its role in making beauty’s supply chain more transparent for consumers.

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A flexible supply chain helps Patrick Ta Beauty stay in control during viral spikes

Patrick Ta Beauty’s flexible supply chain helps the brand meet consumer demands during high-growth moments. “We always brace for it, but sometimes it comes when we least expect it,” said COO Sarah Bethel.

Beauty

Charlotte Tilbury tops the beauty category in Dash Social’s first Total Social Impact leaderboard

In 2025, gauging social media impact goes far beyond tracking a straightforward follower count or number of likes. With the introduction of its new proprietary metric known as the Total Social Impact metric, the social media management platform hopes to offer a more holistic view of a brand’s social reach.

Glossy+ Member Exclusive

Glossy+ Research: Investors share advice for founders looking to raise capital

This month, Glossy brought together a group of investors in the consumer brand space. The investors represent a wide variety of brands in fashion, beauty, skin care, wellness, tech, food and groceries. They spoke about the state of the investment landscape, including why brands are having a hard time securing money and what constitutes good growth for brands right now.

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What beauty brands should know about using generative AI

Generative AI has emerged as a powerful tool for ideation, content creation and campaign design. But while generative AI's potential is undeniable, the way beauty brands use it in advertising demands careful consideration.

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FROM MODERN RETAIL

Brands Briefing: How retail companies are adjusting to the bifurcated Gen Z shopper

Younger shoppers are cutting back on Chipotle, but spending more at Coach. As Gen Z mixes bargain shopping with luxury splurges, brands are charged with finding the middle ground.

Fashion

H&M introduces Pre Loved shop-in-shop with LA’s Wasteland

L.A’.s vintage lovers are getting a new stop on their weekend circuit. On Thursday, H&M is opening a permanent "Pre Loved" shop-in-shop at its new North Beverly Drive store, in partnership with Wasteland. The shop's assortment includes designer finds, leather staples and H&M archive gems. It marks H&M's second Pre Loved shop in the U.S. after debuting in Soho last year.

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