Glossy Daily — Glossy

March 25, 2026

Glossy+ Member Exclusive

The wellness patch brands leading the category’s explosive growth, plus news

For the Wellness Briefing, Glossy checked in with Alyssa Williams Atkinson, category insights manager at Spate market research, to unpack the stunning online growth of the wellness patches marketplace. This includes a 2,700% year-over-year increase in the popularity of NAD+ patches, a 1,700% spike in GLP-1 patches, 307% growth for collagen eye patches and a 101% increase in sleep patches in 2025, according to Spate.

Beauty

Reddit’s new shopping ads are a play for beauty brands’ business

Reddit’s new shopping tools highlight its growing role in beauty discovery, as brands tap community conversations that increasingly shape AI-powered search and purchase decisions.

Beauty

What a potential Puig and Estée Lauder merger means for fragrance

A combined Puig and Estée Lauder would create one of the most powerful fragrance portfolios in the industry. But it also raises questions for what happens to creativity and innovation in a fragrance market that looks to be increasingly dominated by mega-corporations.

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Beauty

Exclusive: Tarte founder Maureen Kelly enters nootropics with Finnsul, co-founded with her Gen-Z sons

Maureen Kelly famously launched Tarte from her one-bedroom apartment in 1999. Twenty-six years later, she's debuting a second brand, Finnsul, with her two sons, Finn and Sully McDonough. The founders have bootstrapped the brand from Kelly's renovated garage. Finn is 18 and will be heading to college soon; Sully is 19 and a freshman at the University of Miami.

Sponsored Content by Zenwise

In the crowded probiotic market, this brand is leaning on education and clinical science

As supplements become more accessible and the space becomes more crowded, brands like Zenwise are leaning into educational messaging and expert-driven content to break through the noise.

Glossy+ Member Exclusive

Beauty Briefing: What’s behind the monobrand perfume store boom

This week, I looked into the spate of perfume stores opening in New York and across the globe. Additionally, Puig shakes up its C-suite with a new CEO and CFO, and both L’Oréal and Estée Lauder have their eye on the Indian beauty market.

Fashion

Ugg leans into craft and comedy for Fluff Yeah comeback campaign

When UGG brought back its Fluff Yeah sandal on March 16, the move was driven less by nostalgia and more by sustained consumer demand, according to the brand. The style, which first launched in fall 2018 at around $100, quickly became a celebrity favorite and a breakout product for the brand.

Sponsored Content by Helium10

Virtual event: The multichannel growth playbook

From Glossy's sister brand Modern Retail: In a virtual event on April 14, Helium 10's Bradley Sutton, vp of education and strategy, and Shivali Patel, senior brand evangelist, unpack how brands expand into TikTok Shop and Walmart without breaking operations.

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FROM MODERN RETAIL

Poshmark unveils its first major app redesign in 15 years amid online thrifting boom

Poshmark is rolling out its first major app redesign in 15 years, spotlighting sellers, AI-powered tools and personalized discovery to capitalize on demand for secondhand shopping.

Wellness

Remedy Place launches a ‘smart NAD injection pen’ — and ‘smart peptide pens’ could be next

Glossy sat down with Remedy Place founder Dr. Jonathan Leary to learn about the bi-coastal wellness club’s first NAD "smart injection pen" launch. A partnership with U.K.-based NADclinic, the new pens allow users to order online and inject the popular coenzyme several times per week over the course of a month, replacing IV drips and supplements. Now, Dr.

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