May 25, 2025

Beauty

The Juicy Tubes comeback: Inside Lancôme’s plan to own the lip gloss category

Paris Hilton, Ed Westwick, Chad Michael Murray, Rachel Bilson, Kelly Rowland, Hilary Duff, Mischa Barton, Gabrielle Union, Amanda Seyfried and Christina Milian. Other than being icons of the early aughts, what these celebrities have in common is that they're all part of the viral Juicy Tube Kissing Web, a campaign launched by L'Oréal-owned Lancôme on May 15.

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How AI agents are helping fashion and beauty marketers scale smarter
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Fashion and beauty marketers are being asked to do more with less — fewer resources, leaner teams and higher expectations across every channel. The smartest brands are turning to AI agents: 24/7 copilots that automate analysis, free up time for strategy and instantly surface revenue-driving insights no human could spot. Triple Whale’s new playbook explores how brands are using agentic AI to solve complex problems and save time across their entire business — all while acquiring shoppers, converting browsers, retaining customers and streamlining operations.

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