November 19, 2025

Glossy+ Member Exclusive

Wellness Briefing: L’Oréal targets ‘patsumers’ as line between wellness and beauty softens

This week, I checked in with executives from L’Oréal-owned La Roche-Posay to hear about the burgeoning "patsumer" consumer category, new learnings on how consumers feel about scarring and details on the company’s forthcoming scar-care launch strategy.

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