March 27, 2026

Beauty

What’s driving the beauty bag charm trend

It was nearly 10 years ago, in 2017, that Glossier first released a sweatshirt. It was simple, with the name of the brand emblazoned across the front. And then, in 2024, Hailey Bieber reinvented the beauty merch wheel with the invention of the Rhode Lip Case. Now, charms are a booming beauty trend.

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