Glossy Daily — Glossy

April 08, 2026

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Beauty

Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces

Another beauty brand is stepping into the sports arena. On Wednesday, the beauty subscription service announced a new partnership with the 2025 WNBA champions as it seeks to reach audiences outside of traditional beauty channels.

Glossy+ Member Exclusive

Wellness Briefing: How wellness brands are showing up at Coachella 2026 this weekend, plus news

For the Wellness Briefing, Glossy rounded up the wellness activations planned for the Coachella Valley Music & Arts Festival, kicking off this weekend in Southern California. This includes activations or sponsorships from Kenvue-owned Neutrogena, P&G-owned Always and Secret, Medicube, Wizard Wellness, Lifeway Foods, and more brands.

Beauty

Origins’ and Saie’s new initiatives reflect a change in beauty’s approach to sustainability

In 2025, political backlash against ESG policies pushed companies to scale back public commitments and invest more cautiously. Now, brands are changing their approach to sustainability, with some moving away from broad, global messaging toward more targeted, visible initiatives.

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Glossy+ Member Exclusive

Beauty Briefing: The billion-dollar business of Bath & Body Works’ Japanese Cherry Blossom

This week, I checked in on how the 20th anniversary of the hit scent Japanese Cherry Blossom ties into Bath & Body Works’ turnaround plan. Additionally, Oddity faces a class-action lawsuit after its share price plummeted, and Sol de Janeiro enters a new retailer.

Sponsored Content by SAYN

Reframing the TikTok Shop equation

TikTok Shop is currently the most powerful demand generation tool in beauty, but only if brands build the infrastructure to capture that demand everywhere else. TikTok virality triggers a cascade that no single-channel analysis can capture.

Fashion

Google says its AI-powered ads helped Aritzia lift online sales by 80%

Google says its AI-powered ad tools are delivering measurable results for some brands as the world's largest seller of ads experiments with new ad formats, shopping integrations and AI-powered tools.

Fashion

How Boll & Branch is integrating an OpenClaw-based AI agent in every part of its business

At Shoptalk Spring, Boll & Branch chief commercial officer Katia Unlu spoke to Glossy about Tess, the in-house AI agent that has become an increasingly big part of the company's operations.

Sponsored Content by Athlete

How Athleta executes on experiential, purpose-driven marketing

As interest grows in real-life experiences rooted in community, Athleta is moving past the online threshold to curate in-person moments that feel participatory and purpose‑driven. Here's what that looks like in real life.

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FROM MODERN RETAIL

Kroger brings its near-expired food to Flashfood app in 100-plus stores

Kroger has partnered up with a fast-growing mobile app to turn what would have been food waste into an extra bit of profit.

Fashion

James Franco co-founded Paly snags first official collaboration through Selfridges partnership

Three years into its existence, Paly has grown thanks in part to support from retail partners. Most recently, Selfridges helped the brand establish a connection with the Rolling Stones.

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