Glossy Daily — Glossy

March 30, 2026

Beauty

Dupe fragrance has hit the mainstream. Now what?

When dupe perfumes first hit the market, they existed largely on the periphery of the fragrance industry. Since then, dupe fragrance brands have exploded into the mainstream, entering major retailers, partnering with celebrities and occupying prime real estate. But within the fragrance industry, the term still elicits a certain hesitation — and in some cases, outright legal challenges.

Beauty

What’s driving the beauty bag charm trend

It was nearly 10 years ago, in 2017, that Glossier first released a sweatshirt. It was simple, with the name of the brand emblazoned across the front. And then, in 2024, Hailey Bieber reinvented the beauty merch wheel with the invention of the Rhode Lip Case. Now, charms are a booming beauty trend.

Glossy+ Member Exclusive

Luxury Briefing: In a volatile Middle East, bags charms reaching $250,000 are catching on

For this week's Luxury Briefing, I spoke with designer and founder of Bag Bijoux Ashna Mehta about why high jewelry is moving onto handbags. As charm culture scales at the entry level, a new category is emerging at the top end, shaped by Middle Eastern demand and ultra-wealthy clients.

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Get your products seen in the hands of influential Gen Z campus creators. Glossy Campus partners with leading beauty and wellness brands like Fenty Beauty, Medicube and Grande Cosmetics to drive authentic engagement with young consumers on college campuses. Our curated creator network includes students from Penn State, Arizona State University, UCLA, the University of Alabama and more — giving your brand access to their highly engaged communities nationwide.

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Beauty

Lancôme gets serious about longevity with new skin-care line

Longevity has quickly become one of beauty’s most crowded areas, fueled by demand for preventative health, supplements and clinic treatments. Now, Lancôme is making its play, and it’s doing so in a way that puts its claims under immediate scrutiny.

Sponsored Content by Zenwise

This probiotic brand is tackling gut health misconceptions with educational messaging

Since the supplements industry is largely unregulated, brands are emphasizing education and expertise to build trust with consumers. For Zenwise, this inspired a rebrand that positions gut health as foundational for everyday wellness.

Fashion

The Glossy Podcast: As Middle East conflict escalates, luxury faces mounting pressure

On this week’s episode of the Glossy Podcast, senior fashion reporter Danny Parisi and international reporter Zofia Zwieglinska are joined by Achim Berg, founder of the fashion and luxury think tank FashionSights and former senior partner at McKinsey, to unpack how escalating conflict in the Middle East is impacting the global fashion and luxury industry.

Fashion

Pamela Anderson fronts Aerie’s anti-AI push as it bans generated bodies

Aerie is expanding its “Aerie Real” platform with a pledge to never use AI-generated bodies, launching a campaign starring Pamela Anderson and reinforcing its focus on trust and transparency.

Sponsored Content by Helium 10

Expanding on Amazon and Walmart without breaking operations — a virtual event

From Glossy's sister brand Modern Retail: This live virtual session on April 14 breaks down the practical roadmap brands are using to expand across platforms like Amazon, TikTok Shop and Walmart without operational chaos or margin erosion.

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FROM MODERN RETAIL

Home brands target renters as ownership remains out of reach for many

Homeownership is getting less and less achievable by the year, especially for young people, leading home furniture and decor brands to change their marketing strategies.

Fashion

Hollister leans into nostalgia with new graduation campaign — and music video — featuring Gen-Z singer Gigi Perez

Graduation and the nostalgia around senior year are the themes of Hollister's latest campaign, which stars 26-year-old singer-songwriter Gigi Perez. The anchor of the campaign is a music video, in which Perez performs Green Day's 1997 hit "Good Riddance (Time of Your Life)." The brand called the video "the first time [Green Day has] allowed a partner and another artist to approach the song at this level."

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