Glossy Daily — Glossy

March 11, 2026

Glossy+ Member Exclusive

Wellness Briefing: Health Secretary RFK, Jr. teases deregulation of injectable peptides as the category swells, plus news

This week, I’m breaking down new changes coming to the injectable peptide market, including the FDA’s proposed deregulation announced by health czar RFK, Jr. and how it is likely to impact the supplement and wellness spaces.

Beauty

Milk remains hot in fragrance — Dedcool aims to own the trend

Next week, fragrance brand Dedcool will introduce the fourth entry in its bestselling Milk franchise — Mineral Milk, a perfume featuring notes of nectar, lavender and amber milk. The launch builds on the success of the brand’s expanding Milk universe, which now includes its original Milk fragrance, the more concentrated Xtra Milk and 2025’s Mochi Milk.

Beauty

Exclusive: Phlur to expand to Mexico and Europe

Following its rollout to the Middle East and Australia in 2025, the fragrance brand is entering Mexico and 15 European countries via Sephora in April. But it will need to convince more traditional fragrance consumers to try its new-wave hits like Vanilla Skin and Matcha Milk.

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Glossy+ Member Exclusive

Beauty Briefing: How Walmart became a beauty destination

This week, I checked in on the battle between Walmart and Target for beauty consumers. Additionally, Glossier is expanding the You perfume franchise, and Victoria Beckham reports double-digit growth in annual sales.

Sponsored Content by Adobe

How brands are moving to streamline guest checkout

From Glossy's sister brand Modern Retail: Nearly 1 in 5 U.S. shoppers will abandon a cart when forced to create an account. Refining checkout is important, and brands need solutions that reduce friction while being simple to put in place.

Fashion

As Saks Global closes more stores, fashion brands weigh alternative sales channels

For many years, the value proposition of a large department store like Saks Fifth Avenue is that the brands would benefit from the company's scale and exposure to its audience across the country. But with Saks scaling back its business and cutting regions outside of already-saturated markets like New York City, that value proposition is losing its sheen.

Glossy+ Member Exclusive

Retailers are taking a more complex approach to loyalty

Eighty-nine percent of top retailers currently have a free or paid loyalty program, up from 79% last year. According to Jen Jones, CMO of Commercetools, brand loyalty will become even more crucial as AI engines become more effective at facilitating purchases.

Sponsored Content by Alhena

How Alhena is turning AI into the luxury world’s premium client advisor

As AI agents take center stage, the luxury market is adopting this technology as digital client advisors. These agents know the brand’s catalog, customer and rules as well as the best store associate.

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FROM MODERN RETAIL

Furniture.com was built for SEO. Now it’s trying to crack AI search

Furniture.com is updating its website and product data to appear in AI chatbot results as more shoppers use tools like ChatGPT to research purchases.

Fashion

Victoria’s Secret’s turnaround plan is working

In March 2025, Victoria's Secret CEO Hillary Super introduced the “Path to Potential” plan, centered on right-tracking the company through four focus areas. One year later, the efforts are paying off.

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