As advertisers curb their Pride marketing, some LGBTQ+ influencers are seeing their brand partnerships for June’s Pride Month dwindle to almost nothing.
Additional coverage:
- AI slop is proliferating at an alarming rate and distorting programmatic ad buys.
- It’s a sign of the times: The New York Times, with its high-profile legal battle with OpenAI, has signaled in its agreement with Amazon that it’s open to an AI licensing deal — if the terms are right.
- GroupM's been replaced by WPP Media. But questions over the agency's future remain, including how it's leveraging AI and whether more clients are at risk of leaving.
- While Target continues to contend with sluggish sales and external economic pressures, Roundel, the retailer’s ad business, seems to be a bright spot in an otherwise gloomy financial picture.
- From sister site, Modern Retail: Brand subscription services are considering retention as “the new growth metric” as they try to keep consumers paying.
- From sister site, Glossy: Ulta Beauty’s sales rebounded with growth across fragrance, body care, and sun care.
- ICYMI: Take a look at the pitch deck detailing how Amazon has been selling its DSP so far this year.
Jetting off to the Cannes Lions International Festival of Creativity later this month, or just want to stay in the loop on all things Riviera? Consider signing up for our Cannes Briefing.
Other things to know about
- Join us July 15 in NYC for Digiday CTV Advertising Strategies, where top brand and agency executives will share how they’re navigating current challenges. Secure your seat before June 17 to save.
- A new Digiday and Optable survey found that 78% of publishers are actively building or using identity graphs to unify first-party signals across devices and platforms, enabling more accurate campaign targeting and personalization. Sponsored by Optable.
- To keep up as audiences change how they find and engage with content, A+E is rebranding. Executive Ann McGowan talked through the rebrand, and how the company is embracing a digital-first mindset. Sponsored by A+E Global Media.
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Top Stories
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As advertisers curb their Pride marketing, some LGBTQ+ influencers are seeing their brand partnerships for June’s Pride Month dwindle to almost nothing.
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SPONSORED BY
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howdy!
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AI slop is proliferating at an alarming rate and distorting programmatic ad buys.
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In this survey-driven report, learn how marketers, retailers and agencies use contextual commerce on CTV and streaming as shoppable advertising gains traction.
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howdy!
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It’s a sign of the times: The New York Times, with its high-profile legal battle with OpenAI, has signaled in its agreement with Amazon that it’s open to an AI licensing deal — if the terms are right.
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Regulatory crackdowns, shifts in consumer behavior and changes among major ad platforms have all converged to give marketers a fragmented, foggy view of the customer journey.
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howdy!
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GroupM’s been replaced by WPP Media. But questions over the agency’s future remain, including how it’s leveraging AI and whether more clients are at risk of leaving.
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Advertisement
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Suitability tools are moving beyond risk avoidance. New AI models help brands find content that amplifies messages and aligns with values using tone, sentiment and contextual signals.
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howdy!
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While Target continues to contend with sluggish sales and external economic pressures, Roundel, the retailer’s ad business, seems to be a bright spot in an otherwise gloomy financial picture.
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howdy!
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The 24-page pitch deck for Amazon’s demand-side platform is telling: it puts its off-Amazon’s ambitions in black and white.
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