Now’s a good moment as any to take stock —and make a few bold calls about what’s coming next.
Additional coverage:
- Zero-click search is collapsing the user journey for brands reliant on Google. How are B2B and DTC marketers responding?
- The upfront marketplace is being slowed down due to increasing complexity, and discrepancies with Nielsen’s latest ratings system.
- Through its creator program, Yahoo is evolving from its roots as a content aggregator and editorial publisher to more of a distribution platform for individual creators.
- Boiled down to their essence, ESOPs are when an owner or founder sells their stake in an agency to the employees who all receive stock, most often held in a trust.
- From sister site, Modern Retail: Pop Mart has become one of the brightest success stories on TikTok Shop in the U.S. this year, thanks to the viral mania surrounding its Labubu collectible figures.
Other things to know about
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Top Stories
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Ivy Liu
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Cluely launched a narrative before it launched a tool. And somehow, it’s working.
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SPONSORED BY
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howdy!
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Anna Wintour’s successor at Vogue will have to overcome the myriad of challenges facing fashion media and the digital publishing ecosystem.
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Shoppers demand personalization everywhere and at every stage of their journey. Brands need to take action earlier in the year to ensure proper alignment for tangible gains in Q4.
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howdy!
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Future is betting on AI to boost recirculation – and make that stickier audience more appealing to advertisers.
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By understanding how moving shapes consumer attitudes, advertisers gain access to a rich targeting opportunity that spotlights consumer patterns to reveal high intent and key targeting windows.
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howdy!
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An increase in bots scraping content from publishers’ sites represents a huge threat to their businesses. But scraping for AI training and scraping for real-time outputs present different challenges and opportunities.
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Advertisement
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SSPs that support sell-side decisioning shift from being passive pipes to performance engines that help publishers drive more revenue, unlock yield from high-performing impressions and reduce waste from poorly matched bids or unsold inventory.
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howdy!
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Video is helping smaller creators on Substack grow their subscriber numbers faster — but larger creators aren’t experiencing the same boost.
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howdy!
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This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why some Gen Z viewers aren’t tuning into YouTube on TV screens.
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