Third-party cookies are still widespread but they're no longer foundational. The shift is already underway, it's just no longer waiting on Chrome.
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Ivy Liu
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Third-party cookies are still widespread but they’re no longer foundational. The shift is already underway, it’s just no longer waiting on Chrome.
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howdy!
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Taking the L of a U-turn on third-party cookies could be worth it to save the Golden Goose of Chrome.
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Strategies, platforms and consumer behaviors are constantly evolving, and a playbook that worked a year ago may no longer be relevant today. To move beyond vanity metrics, publishers must shift their focus to deeper analysis.
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howdy!
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Threads ads are here, and so is the predictable wave of testing.
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Hyper-local, multi-touch and performance-driven advertising strategies are redefining personalized consumer engagement and driving measurable results for major global brands.
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howdy!
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For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline.
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Facing disruption from AI and social media shifts, publishers are adopting community-building tactics to increase retention and gather actionable data.
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howdy!
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Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase.
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howdy!
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Platforms’ livestreaming push has highlighted an underlying divide in the community of livestreaming creators.
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