Other things to know about
- Enter the Digiday Streaming and Video Awards for the opportunity to have your team's hard work recognized in categories including Best UGC Integration Strategy, Short Form Video of the Year and more. Submit now to secure the best rate.
- Using AI to analyze vast amounts of first- and second-party data in real-time uncovers patterns and optimizes targeting strategies, leading to more personalized ads, better performance and, ultimately, higher ROI. Sponsored by Yahoo.
- When publishers fail to activate data properly, they leave money on the table and hand it to competitors. Sponsored by Piano.
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Top Stories
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On the latest Digiday Podcast episode, Oprah Daily’s editorial director discussed The Oprah Insider Community’s launch and how the publication is moderating content on the platform.
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howdy!
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Brands are putting more cash aside to work with creators — but are reluctant to see it trickle down too far.
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Advertisement
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In an over-cluttered advertising landscape, using emerging technology like AI helps cut through the noise to deliver greater alignment and value.
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howdy!
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Digiday surveyed brand, retailer and agency professionals about their use of sales channels during the holidays, their holiday marketing tactics and how their current holiday season discounts and revenue expectations compare to last year’s.
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In this new State of the Industry report, learn what changes marketers are making to the channels, distribution and strategies they’re using for performance marketing.
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howdy!
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There is more room on the big(ger) screen for creators as the lines continue to blur between traditional television and digital video content.
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Advertisement
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Marketers are focusing on building meaningful connections with audiences by anticipating consumer trends and understanding what’s on their minds.
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howdy!
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More retail membership programs are adding streaming services like Disney+ and Paramount+ as an additional perk, but experts say there are more reasons behind doing so than just adding value to Kroger Boost or Walmart+.
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howdy!
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Over a third of workers overall (and about half of Gen Zers) admit to posting about their job or employer negatively on social media, according to a recent survey from Owl Labs.
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