Jessica Chan is a one-woman team at Perplexity with quite the task at hand: convince publishers that Perplexity has something to offer them, at a time when media companies are increasingly seeking litigation against AI tech companies for copyright infringement.
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Top Stories
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Jessica Chan is a one-woman team at Perplexity with quite the task at hand: convince publishers that Perplexity has something to offer them, at a time when media companies are increasingly seeking litigation against AI tech companies for copyright infringement.
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howdy!
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When TikTok stumbled, marketers scrambled.
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With the tactics and tools marketers use to achieve performance having evolved considerably, performance marketing needs an update with some nuance.
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howdy!
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Startups Palona and Anthrologic are two of the newest companies aiming to build AI agents for internal and external uses.
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Brands like Toyota and Mango are using AI to create dynamic and relevant ads that drive engagement.
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howdy!
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In the fast-growing channel that is retail media, marketers are prioritizing incrementality over ROAS to justify ad spend.
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Advertisement
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One of the biggest hurdles to launching a media network is prolonged periods of negotiation, contracts and legal, further compounded by the need for data science resources.
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Innovations happening in audio investment, like geotargeting, are likely to help all manner of advertisers — but especially small local advertisers — bump up their spend in the sector.
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Some marketers are resuming their TikTok campaigns after the app’s shutdown this month, albeit warily, given the app’s unclear future.
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