The Apple ATT backlash has arrived.
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- Recognize the up-and-coming leaders in your company with the Future Leader Awards. This year's new categories include AI Strategy Leader, Omnichannel Strategy Leader and more. Enter by April 11 to be considered.
- As data strategies become more ambitious, today’s data marketplace operators increasingly offer a complex menu of campaigns rather than emphasizing convenience and efficiency. Sponsored by Experian.
- Agencies are scaling smarter by finding an avenue between in-house and outsourcing where a partner seamlessly integrates with their operations to drive performance, ensuring every campaign is optimized for efficiency, impact and ROI. Sponsored by Pathlabs.
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Top Stories
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Ivy Liu
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The Apple ATT backlash has arrived.
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SPONSORED BY
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howdy!
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Even if TikTok finds a path forward in the U.S., brands and agencies that were previously focused on the platform have learned that this approach is vulnerable to the whims of platforms and regulators.
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The evolution of data marketplaces reflects the shifting priorities of the industry as a whole and the increasingly selective nature of data buyers.
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howdy!
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Monks has launched WesleyBot, an AI-enabled recruiter designed after agency founder and chief AI officer Wesley ter Haar.
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Strategies, platforms and consumer behaviors are constantly evolving, and a playbook that worked a year ago may no longer be relevant today. To move beyond vanity metrics, publishers must shift their focus to deeper analysis.
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howdy!
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Is (part of) Google preparing to ‘go it alone?’
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Advertisement
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While AI might help a brand identify trends and audience preferences, emotional analysis of the end-consumer captures those subtle, nuanced feelings that resonate on a deeper, more meaningful human level.
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howdy!
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This time around, eight agencies and influencer marketing execs told Digiday that their general sentiment going into the April 5 deadline is more calm and confident.
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howdy!
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The deal represents a leveling-up on WPP’s part in the data-driven arms race among the agency holding companies.
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