Global regulatory scrutiny is shifting from Google's ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.
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Ivy Liu
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Global regulatory scrutiny is shifting from Google’s ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.
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Retail media’s meteoric rise may finally be leveling off — and that’s forcing advertisers to take a harder look at what they’re getting for their money.
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Learn how one company used visual collaboration tools to connect strategy, creative and execution, improving internal communication, maximizing meeting productivity and more in this on-demand webinar.
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TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications.
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Join this virtual event on July 17 for a discussion on why personalization is an essential conversion driver for holiday marketing. Learn about real-world examples from leading brands using scalable personalization tools.
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Michelle Khare’s not just taking on wild YouTube challenges — she’s eyeing an Emmy while she’s at it. Tune in for a peek behind the curtain at how she’s leveling up creator content.
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The latest contextual ad technology uses AI to understand the intent and emotion behind shopping habits. Neuro-contextual ad targeting makes marketers less reliant on traditional contextual tools like tracking and profiling by mirroring human cognition.
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After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption?
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Zero-click search is collapsing the user journey for brands reliant on Google. How are B2B and DTC marketers responding?
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