Elon Musk has become a polarizing figure given his role in President Donald Trump’s administration and it looks like the ripple effects of that polarization are affecting the Tesla brand.
Additional coverage:
- Publishers still can’t make meaningful ad revenue from Apple News despite its push to sell more ad inventory. Read this week's Digiday+ Media Briefing.
- Advertisers are exploring AI-assisted lookalike modeling for new audience targeting approaches — brought on by the fading third-party cookie.
- Direct-sold ads continue to be the dominant source of publishers' revenue as we move out of the first quarter. But other revenue sources are gaining in importance, particularly subscriptions and events.
- The Home Depot is pitching a new acronym: ROMO, or return on marketing objectives, in addition to return on ad spend, to help marketers paint a more holistic picture of their campaign efficacy.
- An individual creator on Fortnite Creative just reached one million followers. It could help convince more marketers to turn their attention to the platform.
- From sister site, Modern Retail: Individual companies like Wayfair are investing in visual search tech, chasing both Amazon and Google which put out new in-app visual search capabilities ahead of the 2024 holiday season.
Other things to know about
- Forge valuable connections with programmatic decision-makers and dive into the biggest shifts and trends shaping the industry at the Digiday Programmatic Marketing Summit, taking place May 5-7 in Palm Springs. This event will sell out — secure your pass today.
- A survey of nearly 2,000 teens uncovers perceptions about using trends in marketing campaigns. The report breaks down what makes content feel authentic, why campaigns flop and how marketers can connect without crossing the cringe line. Sponsored by TeenVoice.
- Learn how marketers optimize branding and performance goals and apply these learnings to omnichannel campaigns for maximum impact in this Tactics + Insights guide, featuring a survey of 113 marketers. Sponsored by Vistar Media.
|
|
|
|
|
Top Stories
|
|
|
Ivy Liu
|
|
|
|
|
|
|
Elon Musk has become a polarizing figure given his role in President Donald Trump’s administration and it looks like the ripple effects of that polarization are affecting the Tesla brand.
|
|
|
|
|
|
|
SPONSORED BY
|
|
|
|
|
|
|
|
|
|
|
|
|
howdy!
|
|
|
|
|
Publishers still can’t make meaningful ad revenue from Apple News despite its push to sell more ad inventory.
|
|
|
|
|
|
|
|
Artificial intelligence is already significantly impacting ad-serving teams, particularly generative AI.
|
|
|
howdy!
|
|
|
|
|
Advertisers are exploring AI-assisted lookalike modeling for new audience targeting approaches — brought on by the fading third-party cookie.
|
|
|
|
|
|
|
|
The rise of CTV presents valuable opportunities for advertisers, particularly in achieving scale and capturing audience attention. However, these advantages can only be realized through collaborative cross-platform data sharing.
|
|
|
howdy!
|
|
|
|
|
Direct-sold ads continue to be the dominant source of publishers’ revenue as we move out of the first quarter. But other revenue sources are gaining in importance, particularly subscriptions and events.
|
|
|
|
Advertisement
|
|
|
|
|
|
|
|
|
Strategies, platforms and consumer behaviors are constantly evolving, and a playbook that worked a year ago may no longer be relevant today. To move beyond vanity metrics, publishers must shift their focus to deeper analysis.
|
|
|
howdy!
|
|
|
|
|
The Home Depot is pitching a new acronym: ROMO, or return on marketing objectives, in addition to return on ad spend (ROAS) to help marketers paint a more holistic picture of their campaign efficacy.
|
|
|
howdy!
|
|
|
|
|
As Epic Games looks to establish Fortnite as an alternative to platforms such as Roblox for metaverse-interested brands, seeing an individual creator reach one million followers could help convince more marketers to turn their attention to Fortnite Creative.
|
|
|
|
