Global regulatory scrutiny is shifting from Google's ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.
Additional coverage:
Other things to know about
|
|
|
Top Stories
|
|
Ivy Liu
|
|
|
|
Global regulatory scrutiny is shifting from Google’s ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.
|
|
|
howdy!
|
|
Retail media’s meteoric rise may finally be leveling off — and that’s forcing advertisers to take a harder look at what they’re getting for their money.
|
|
Advertisement
|
|
|
|
|
Learn how one company used visual collaboration tools to connect strategy, creative and execution, improving internal communication, maximizing meeting productivity and more in this on-demand webinar.
|
|
howdy!
|
|
TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications.
|
|
|
|
Join this virtual event on July 17 for a discussion on why personalization is an essential conversion driver for holiday marketing. Learn about real-world examples from leading brands using scalable personalization tools.
|
|
howdy!
|
|
Michelle Khare’s not just taking on wild YouTube challenges — she’s eyeing an Emmy while she’s at it. Tune in for a peek behind the curtain at how she’s leveling up creator content.
|
|
Advertisement
|
|
|
|
|
The latest contextual ad technology uses AI to understand the intent and emotion behind shopping habits. Neuro-contextual ad targeting makes marketers less reliant on traditional contextual tools like tracking and profiling by mirroring human cognition.
|
|
howdy!
|
|
After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption?
|
|
howdy!
|
|
Zero-click search is collapsing the user journey for brands reliant on Google. How are B2B and DTC marketers responding?
|
|
|