Other things to know about
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Top Stories
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Ivy Liu
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Seven large advertisers have increased their U.S. social media spend on the platform during Q1 2025.
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SPONSORED BY
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howdy!
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Amazon’s itch to media buyers emphasizes refreshed UI, CTV inventory and financial incentives.
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Smaller agencies often struggle with bandwidth but wish to remain independent while they grow. By leveraging a partner that sits between an in-house team and an outsourced one, agencies remain independent while lowering overhead costs and driving efficiency.
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howdy!
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This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture.
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Marketers must balance brand awareness and conversions, but siloed campaigns create inefficiencies. New technology provides additional visibility across the funnel for improved optimization and attribution.
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howdy!
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The U.K.-based digital news publisher has signed YouTube creator Alan Clery as creative director to kick off the launch of Independent Studios, a unit that will produce a new crop of individual talent-led videos, newsletters and podcasts.
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Advertisement
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Overreliance on AI without a human touch can lead to cookie-cutter content that feels repetitive or lacks emotion.
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howdy!
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With influencer marketing budgets steadily rising, more multinational brands are increasingly partnering with influencer agencies to identify creators as the industry becomes more complex.
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howdy!
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The creator economy isn’t just another media channel but an ecosystem all its own with potential hazards along the way.
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